Pharmaceutical Executive Europe - August 2008 - (Page 3)
Pharmaceutical Executive Europe August 2008 Contents 3 Pharmaceutical Executive Advancing business leadership www.pharmexeceurope.com Brussels Report The Calm Before the Storm Reflector Make the most of your summer holiday because regulatory matters will be hotting up in the autumn. page 10 BioFutures Steering Pharma in Russia Gerhard Symons In the first of three special reports, Gerhard outlines recent developments in Russian pharma. page 11 Strategy Fundamentals Built on Sand Dr Brian D. Smith What is the value of management theory to realworld executives? page 12 Profile Renaissance Man Julian Upton Eric Poincelet, commissioner general of EuroBio, talks about his vision for the future of the event. page 13 Technology: IT IT Meets IMI George Laszlo How information technology impacts on the Innovative Medicines Initiative. page 15 Technology: Drug Discovery Send for the Software Specialists Matt Segall Outsourcing your drug discovery software development can bring more than cost savings. page 18 Cover: Steven Puetzer/Getty Images Regulars From the Editor A Summer Lull? News and Analysis Calendar Last Words 5 6 8 22 Online Marketing Know Your eMarket Carol Blenkin Harnessing Web 2.0 techniques to properly target your audience. page 20 Somos/Veer/Getty Images
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Table of Contents for the Digital Edition of Pharmaceutical Executive Europe - August 2008