Pharmaceutical Executive Europe - September 2008 - (Page 2)
Pharmaceutical Executive Advancing business leadership www.pharmexeceurope.com Brussels Report The Battle for Bio Reflector EuropaBio’s position as the voice of the European biotech industry is being challenged by a ‘new kid on the block.’ page 10 Strategy Fundamentals The Value of VRIO Dr Brian D. Smith Applying Jay Barney’s ‘value, rarity, imitability and organisation’ criteria to your business. page 12 BioFutures Russian Pharma 2015 Gerhard Symons Gerhard’s second report on the development of pharma in the Russian Federation. page 14 Critical Vision Pharma’s new winners and losers Jacky Law PEE’s new columnist explains why bigger isn’t necessarily better in the evolving pharma landscape. page 16 Regulars From the Editor A Broader Canvas News and Analysis Executive Profile Into the Lake Julian Upton NNIT CEO Per Kogut talks to PEE about IT in pharma, global expansion and filling the big shoes of his predecessor. page 18 Regulatory Affairs Calendar Joining the Parallel Lines Fabien Roy Will the weaknesses of former joint programmes haunt the new FDA/EMEA facilities inspection collaboration? page 22 Last Words 7 25 3 4 4 News A round-up of the last four weeks in pharma. 7 Calendar Upcoming conferences and exhibitions. 10 Brussels Report Competition between the bioindustry associations. 12 Strategy Fundamentals Applying VRIO competencies in your business.
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Table of Contents for the Digital Edition of Pharmaceutical Executive Europe - September 2008