Pharmaceutical Executive Europe - November 2008 - (Page 2)
www.pharmexeceurope.com Strategy Fundamentals Using the Wooden Spoon Dr Brian D. Smith Ansoff’s Matrix theory debuted in 1957, but do we understand how to use it yet? page 9 BioFutures VC: Virtuous or Vampire Capital? Gerhard Symons Gerhard talks to William Bains, author of a book exploring the pitfalls of biotech VC. page 11 Critical Vision Is Pharma Recession-Proof? Jacky Law The credit crisis could be a time for pharma companies to thrive. But how? page 13 Executive Profile Servier: Patience and Passion Julian Upton An interview with Jacques Servier, a leading light in the industry for 50 years. page 15 Regulars From the Editor News Round-Up 3 4 6 8 25 Information Technology Boost Your Brain Power George Laszlo Using IT to leverage company-wide expertise for R&D innovation. page 19 Event Review Innovation, Innovation, Innovation Gerhard Symons A review of last month’s EuroBIO event in Paris. page 23 Calendar Brussels Report Last Words 3 From the Editor Change is coming 4 News Round-up The month in pharma 7 Calendar December’s industry events 8 Reflector Parallel traders off the hook
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Table of Contents for the Digital Edition of Pharmaceutical Executive Europe - November 2008