Pharmaceutical Executive Europe - December 2006 - (Page 24)

Warning : session_start : The session id contains invalid characters, valid characters are only a-z, A-Z and 0-9 in /mnt/data/www.nxtbook.com/fx/config_1.3/global.php on line 9 Warning : session_start : Cannot send session cache limiter - headers already sent output started at /mnt/data/www.nxtbook.com/fx/config_1.3/global.php:9 in /mnt/data/www.nxtbook.com/fx/config_1.3/global.php on line 9 Warning : Cannot modify header information - headers already sent by output started at /mnt/data/www.nxtbook.com/fx/config_1.3/global.php:9 in /mnt/data/www.nxtbook.com/fx/config_1.3/global.php on line 10 TRAINING AND EDUCATION ... custom programmes are generally recognized as delivering greater value to the sponsoring company and the relationship that builds between provider and client is usually long-term. managers are as a general rule more likely to attend the non-sectoral open enrolment programmes. However, the real growth in this type of corporate education is coming from the custom programme side. Customized courses Large organizations are increasingly finding that there is greater value in building programmes tailored to their own specific corporate needs. Custom programmes where the curriculum and delivery methods are designed in partnership between a single corporate client and the provider are much more expensive to operate in simple financial terms and also in terms of time invested as the senior management of the client company must involve themselves intricately with the provider in establishing the issues that need to be examined and agreeing the content of the development programme. Despite this financial and time investment, custom programmes are generally recognized as delivering greater value to the sponsoring company and the relationship that builds between provider and client is usually longterm. It often grows out of some initial research or consultancy work that the provider has undertaken for the client company and evolves into larger, even group-wide, development projects. Custom programmes clearly are not a cure-all; they are only viable when there are enough participants to warrant the investment. Open enrolment programmes will continue to be offered so that individual managers or small groups can make 24 use of them. The open enrolment programme also has its supporters as it provides a forum for a wider exchange of inputs with participants coming from a much greater variety of backgrounds than a custom programme can offer. The custom programme style of teaching is blurring the distinctions between traditional business school roles and consultancy. Before a custom programme can be run, a great deal of interaction between faculty and client will have occurred to understand the exact issues that the client is facing and how the programme can be built to offer an effective solution. This means that the provider is taken much deeper into the clients’ business than traditional client-provider relationships ever managed before. The evidence is that organizations enjoy this deeper relationship. Hanna Summanen, programme and faculty director at MCE, describes how pharma companies now represent 10% of their in-company custom programme revenue and are seeing the interest in this area, from all sizes of pharma organization, grow each year. It will be interesting to see whether many of the other leading business schools in Europe start to offer pharma-focused programmes beyond the handful that do so already. The growth of the custom side of the executive education industry may well do away with the need — as companies can tailor programmes to fit their needs in collaboration with the provider without having to share their issues in public through open enrolment courses. Reference 1. How Large Corporations Source Exec-Ed Programs, IEDP.info, July 2005. About the author Roderick Millar is managing editor of IEDP.info, a business that monitors the executive education market and provides a free-to-access database of management development programmes at the world’s leading business schools and executive education providers. www.iedp.info DECEMBER 2006 PROFESSIONAL DEVELOPMENT Warning : Unknown : The session id contains invalid characters, valid characters are only a-z, A-Z and 0-9 in Unknown on line 0 Warning : Unknown : Failed to write session data files . Please verify that the current setting of session.save_path is correct /var/lib/php/session in Unknown on line 0 http://www.iedp.info http://www.iedp.info

Table of Contents for the Digital Edition of Pharmaceutical Executive Europe - December 2006

Contents
From the Editor
The Cycle of Success
Survival Tactics
Career Connections
Helping Hands
Learning the Fast Way
Business Class
Mind Your Language
Mini-MBAS

Pharmaceutical Executive Europe - December 2006

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