American Oil and Gas Reporter - July 2020 - 61

SpecialReport: Geophysics & Computing

By converting daily production data into useful graphs and automatically generating reports for executives, business partners and regulatory agencies, software can help backoffice staff work efficiently, PRAMS Plus says. The company reports its tools enable each
back-office analyst to oversee 500 wells.

the sales statements.
A single analyst can oversee at least
500 wells, estimates Duecker. "We do
everything we can to take away tedious
tasks and put informative and helpful analytics in front of employees so they can
spend time improving their business. In
other words, we want them to work on
the business, not in it."
As part of that effort, Hornock says the
software can send routine updates to business
partners and automatically generate reports
required by state and federal agencies.
"Getting the data into the format each
agency wants is a huge benefit," he says.
"If an operator has a reputation for being
accurate and timely, regulators are far more
likely to give the company the benefit of
the doubt if the circumstances warrant it."
The PRAMS software starts at $10/well
per month with volume discounts, Hornock
says. "Our intent is to offer a disruptive,
simple pricing model, which includes all
our software modules, unlimited users
and unlimited support. We want our clients
to feel comfortable calling or e-mailing
us when they have questions so we can
solve their problem and get feedback on
our software."
A Human Touch
For many service companies, downturns
prompt deep reflection, suggests Vince
Dawkins, president of Enertia. "When
our industry hurts, so do we," he says.
"We are asking ourselves what we can do
to help customers. Because ERP software
is often adopted during acquisitions, we
have to be especially adept at working

with people who are going through emotionally tough or aggressive mergers.
"Engaging and supporting customers
is key," he stresses. "We reach out to end
users so they have a chance to ask questions and explain the challenges they're
facing, which may give us an opportunity
to show how our software can simplify
their day-to-day tasks. We also try to
convey that the software is there to unify
the organization's culture and create more
opportunities for growth."
Enertia is upgrading its reporting functionality to reduce generation times and
present information in new ways that can
help operators make sound decisions in
tough environments, Dawkins says. He
adds that it is stepping up training efforts

to ensure customers are leveraging every
possible benefit the software offers.
"As we develop the software, we
often draw on innovations from outside
the industry," he comments. "For example, we are applying artificial intelligence
to speed up data's journey from the field
to the financial department, improve
data accuracy, and streamline reporting
and decision making."
Downturns can be prime times for
companies to research and implement
ERP software, Dawkins argues. "These
companies want to go through training
and tinker with the software while activity
is slow so they can run at full speed once
markets turn," he explains.
How long it takes to implement and
learn software can vary widely, reports
Jonathan Dancy, one of Enertia's project
managers. "A typical implementation runs
six-nine months, but we have done some
in as little as two months," he details.
"We completed a recent project for a
large public customer in only five months,
even though we had to adjust to social
distancing mandates."
During implementation, Dancy encourages operators to make employees
available to participate in the process and
go through training. "It is easy to get distracted by day-to-day objectives, but allowing time for training, continuing education and professional development is
critical to getting the most from any ERP
software," he says.
Software Selection
When companies select and implement
software, they often make mistakes that

To help producers manage costs and make sound decisions, Enertia Software says it is
enhancing its platform's reporting capabilities and applying artificial intelligence to improve data accuracy.

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American Oil and Gas Reporter - July 2020

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