SpecialReport: Industry Safety Strategies FIGURE 2 The DuPont Bradley CurveTM 8 6 4 2 Reactive Safety by Natural Instinct Compliance is the Goal Delegated to Safety Manager Lack of Management Involvement Management Commitment Condition of Employment Fear/Discipline Rules/Procedures Supervisor Control, Emphasis and Goals Value All People Training Zero Incidents: a heresy Reactive Source: DuPont Sustainable Solutions (2015) Zero Incidents: a dream Personal Knowledge, Commitment and Standards Internalization Personal Value Care for Self Practice, Habits Individual Recognition Zero Incidents: a goal Help Others Conform Others' Keeper Networking Contributor Care for Others Organizational Pride Dependent Independent Interdependent Zero Incidents: a choice Proactive Print It's Classy. Organized. Vibrant and Inspirational. Please support the industry's associations and media. 66 THE AMERICAN OIL & GAS REPORTER Total Recordable Rate Natural Instincts Supervision Self Teamshttp://www.aogr.com