Premium on Safety - Issue 41, 2021 - 2

BEST PRACTICES
Waking Up Your Flight Department
Corporate Community Outreach Benefits More Than Just The Community Around You
BY AMY LABODA
Corporate volunteer programs are proven to drive employee
engagement. In other words, companies that promote active
corporate volunteer programs have documented greater employee
satisfaction, higher morale, and-as a result-greater productivity
and profitability.
Some of the first examples of corporate volunteering can be
traced to the early 20th century in the U.S. Now, almost one
third of U.S. corporations embrace some form of employee
volunteering, representing a growth of nearly 150 percent in the last
three decades.
Corporate Volunteering is usually a part of a company's Corporate
Social Responsibility (CSR) efforts or its Corporate Citizenship
strategy. The idea that employees participate in these programs
by volunteering time within community activities is a widely
accepted norm.
Research shows that companies with high levels of employee
engagement enjoy a significant uplift of every performance
number. Gallup performed a meta-analysis across 199 studies
covering 152 organizations, 44 industries, and 26 countries. The
analysis uncovered that for companies where employees were more
engaged than not, their profitability jumped by 16 percent, general
productivity was 18 percent higher than other companies, customer
loyalty was 12 percent higher, and quality increased by 60 percent.
In another study conducted by VolunteerMatch and
UnitedHealthcare entitled " Do Good Live Well Study: Reviewing
2
the Benefits of Volunteering " researchers found that employees
who volunteer through their workplace report more positive
attitudes toward their employer as well as their colleagues. An
interesting benefit to employers is the improved physical and
emotional health of employees who volunteer.
STRONG RECRUITMENT OF YOUNGER EMPLOYEES
Millennials, Gen-X, Y, and Z are committed to changing the world
for the better. As a result, " graduates are willing to sacrifice an
average of 14.4 percent of their expected salaries to work at
A cause well supported always makes good
news, and offers your company PR access to
reporters that might otherwise be tough to get.
socially responsible companies " according to a Stanford Graduate
School of Business study. They want to work for companies that
share their values, including supporting causes they agree with.
According to a Deloitte Volunteer IMPACT Survey, 61 percent
of the millennials surveyed said that they are likely to factor
a company's commitment to the community into their
decision if choosing between two jobs with the same location,
responsibilities, pay, and benefits. Surprisingly, that was true
even among those surveyed who said that they rarely or never
volunteer.

http://www.gsb.stanford.edu/insights/mba-graduates-want-work-caring-ethical-employers http://www.gsb.stanford.edu/insights/mba-graduates-want-work-caring-ethical-employers

Premium on Safety - Issue 41, 2021

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