APMA News - February 2012 - (Page 34)

Website Wisdom Research and Testing In last month’s column, you What were the main findings read about the overall plan for a from these tests? “One of the prinew APMA.org. Creating a new mary issues that users identified is website can be an exciting and that they don’t want to have to fast-moving process, but the first guess what content may be on the step in developing a website that members’ site and what may only meets the needs of several different be found on the public site,” Lewaudiences is perhaps the most viis said. tal: listening to the users of the Users also found APMA.org’s current APMA.org. current search tool frustrating to To evaluate the current site, use, because searching for certain APMA turned to Dina Lewis of items returned irrelevant reDistilled Logic, LLC, an expert in sults. The redesign of the site conducting website usability testwill address this concern and other issues. ing for associations and nonprofAPMA constantly evaluates its. Lewis’ consulting role included The most popular pages on website traffic to see what pages several important efforts: creating users visit most frequently. Using a Web strategy to ensure the new APMA’s website over the Google Analytics, APMA learned website would fit into the associalast year: Seal of Acceptance that the most popular pages over tion’s strategic goals; conducting ﬂip-ﬂop page, Seal of the last year have been the Seal user research with APMA memof Acceptance flip-flop page, the bers and the general public; and Acceptance landing page, Seal of Acceptance landing page, assessing the research findings to Ask the Expert, Find a Ask the Expert, Find a Podiatrist, determine where content should Podiatrist, and Tip Sheets. and the Tip Sheets section. All of be placed on the new website. “Research and testing [are] All will be featured prominently these popular pages, along with other content that is accessed on a helpful in the early stages of webon the new APMA.org. regular basis, will have a promisite development projects as [they nent place on the new website. identify] user priorities for conOverall, the results have tent, tasks, and functionality,” said 10 percent of users access helped APMA develop a new way Lewis. “We can then create a new APMA.org on mobile devices. of organizing its website content site that meets organizational goals The new website will feature that should be intuitive and easy and user needs.” to use. Look for the new APMA. The first round of user testing a mobile-friendly design. org to feature a single easy-toinvolved an exercise called a “card navigate homepage for members sort.” Using an online tool, particiand the general public, a vastly improved search feature, and pants were asked to categorize certain terms and content much more. n types from the website into groups that made sense to them. This test helped APMA see how users would organize the content on APMA.org. Based on these findings, Lewis created an outline for the new website. During a second round of Next month: A preview of the way content will be organized on the testing, she shared the outline with users during one-on-one new APMA.org. interviews. She asked them to complete several tasks, to make sure the new content organization made sense to them. Lewis Contact Andrea Lange at ahlange@apma.org. also got to hear directly from users about what was and was not working on the current website. 34 APMA News February 2012 ©Istockphoto.com/Marina Zlochin http://www.APMA.org http://www.APMA.org http://www.APMA.org http://www.APMA.org http://www.APMA.org http://www.APMA.org http://www.APMA.org http://www.APMA.org http://www.APMA.org

Table of Contents for the Digital Edition of APMA News - February 2012

APMA News - February 2012
President’s Message
Contents
APMA Social Media: 2011 Success and 2012 Stategy
The National in 2012: Celebrating 100 Years Advancing Podiatric Medicine
APMA By the Decade: 1922–1931
Profiles in Progress: Student Recruitment
2011 Podiatric Practice Survey: Sources for Patient Referrals
Confronting the Residency Shortage
Reimbursement
Federal Advocacy Forum
APMAPAC Chair Report
IT Consultant
Website Wisdom
Technofile
Young Voices
Small Business 101
APMA All Stars
Awards Nominations
In Short
Worthy of Note
Resolutions Submissions
Affiliates Corner
List of Affiliated Organizations
Insurance Advisor
New Members
Death Notices
Annual Scientifi c Meeting Registration Form
Annual Scientific Meeting Sponsors
APMAPAC Update
Development Update
Classified Advertising
Dates to Remember
Advertising Index
10 Questions

APMA News - February 2012