APMA News - May 2012 - (Page 68)
Website Wisdom
Today’s Podiatrist Makes a Move to the New APMA.org ; Check APMA Links on Your Practice Website
Since its launch to the public Refresh your Practice in 2010, APMA’s Today’s Podiatrist Website With Updated campaign has continued to elevate APMA.org Information the profession by promoting today’s podiatrists as 21st-century As often happens when a website physicians, surgeons, and specialis revised, many pages on the new ists. The campaign website, www. APMA.org will have new URLs. If TodaysPodiatrist.com, is the go-to you link to APMA.org content on source for patients, students, and your practice website, APMA recmedical professionals to learn more ommends contacting your webabout podiatric medicine and its master for help in reviewing and positive impact on health care, and updating your links to APMA.org it is the primary website APMA has once the new website goes live in used for the campaign. June. These links might include With the launch of the new patient education brochures, tip APMA.org, the online presence sheets for the general public, and of Today’s Podiatrist will be changany other online content used to TodaysPodiatrist.com will be ing—although the campaign bolster your practice website. will continue at full force. As integrated into the pages of the When adding new content, you part of the redesign of APMA.org, and your website manager are ennew APMA.org. In late May, TodaysPodiatrist.com will no loncouraged to link to APMA.org www.todayspodiatrist.com will ger be a stand-alone website—it when appropriate. Doing this will will be integrated into the new not only help your practice website redirect to APMA.org. APMA.org. While the Todays appear higher in online search rePodiatrist.com URL will remain sults, known as search engine optiactive, those who click on or type mization, but it will also provide If you have APMA.org in the TodaysPodiatrist.com URL your website’s users more footlinks and content on your will be redirected to a section of health information from APMA. practice website, now is the new APMA.org. org. Some of the APMA links you The new online presence of Tocurrently use will redirect on the the time to assess and day’s Podiatrist will not be limited new APMA website on a temporary prepare to update when the to just one Web page. In fact, inbasis, but now is the perfect time formation about the ongoing camnew APMA.org goes live. to assess and prepare to refresh paign will be featured throughout your site’s content with the latest APMA.org. A high level of emphaAPMA links and information. n sis has been placed on carefully incorporating the most important messages about Today’s Podiatrist into the new webNext month: Members get a closer look at the content types and site. The reasoning behind this decision was to not only features on the new APMA.org. prevent the sites from competing with one another in search engine results, but also to streamline the way patients and Contact Andrea Lange at ahlange@apma.org. members find the latest information about this APMA capabilities campaign.
68 APMA News May 2012
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Table of Contents for the Digital Edition of APMA News - May 2012
APMA News - May 2012
President’s Message
Contents
92nd House of Delegates: Advancing Education and the Profession
Special Section: APMA Educational Foundation
Being a Residency Director: What’s in it for You?
DPM versus MD: Letters to the Editor
JCRSB Update: May 2012
ACO Update: Are Commercial ACOs Getting a Leg Up on their Medicare Brethren?
APMA By the Decade: 1952–1961
Profiles in Progress: Medical Staff Leadership
2011 Podiatric Practice Survey: Determination of Income/Salary for Employed Professionals
Master Your Practice at the National
Annual Scientific Meeting Preliminary Program
Annual Scientific Meeting Registration Form
Annual Scientific Meeting Sponsors
Reimbursement
Federal Advocacy Forum
APMAPAC Chair Report
IT Consultant
Website Wisdom
Technofile
Small Business 101
Awards Nominations
APMA All Stars
In Short
Worthy of Note
Affiliates Corner
New Members
Death Notices
List of Affiliated Organizations
Insurance Advisor
APMAPAC Update
Development Update
Classified Advertising
Dates to Remember
Advertising Index
10 Questions
Your APMA
APMA News - May 2012
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