APMA News - June 2013 - (Page 46)

Inside APMA’s Social Media Tweet with APMA and Today’s Podiatrist APMA has been using Twitter as part of our social media strategy since 2009. Twitter is one of the largest social media platforms, with more than 500 million users, generating more than 340 million tweets per day!* APMA has upped the ante in the last two years, providing a consistent flow of information about podiatric medical care and foot health to our followers, including APMA members, other health-care providers, and the general public. As a result, APMA has more than 30,000 followers on Twitter! Because tweets must be fewer than 140 characters, we have to condense our information and make it count. APMA’s tweets include fast facts about today’s podiatrist and foot health, as well as media stories promoting podiatry, photos and videos of APMA members working with patients and legislators, and APMA events. * Envision Media 360, “Facebook vs Twitter vs Pinterest—2013 Statistics,” accessed May 9, 2013, www.envisionmedia360.com/ infographics/facebook-vs-twitter-vs-pinterest-2013-statisticsinfographic-719. Bylaws Propositions Due Submission of Proposed Modifications to the Bylaws, Code of Ethics, and Administrative Procedures APMA Bylaws propositions, including the Code of Ethics, are due to Glenn B. Gastwirth, DPM, APMA executive director, by October 1. The deadline to submit any proposed modifications to the APMA Administrative Procedures is January 30, 2014. Such amendments should be submitted in the form of a proposition following the same process used to propose a modification to the APMA Bylaws. Submissions can be mailed to the attention of Dr. Gastwirth at the American Podiatric Medical Association, 9312 Old Georgetown Road, Bethesda, MD, 20814 or e-mailed to Dr. Gastwirth at gbgastwirth@ apma.org. APMA’s Bylaws and Procedures Committee will review the submissions and present them to the regular meeting of the House of Delegates, March 16–17, 2014, in Washington, DC. Please contact Stephanie Simmons, governance administrator, with any questions at srsimmons@apma.org. 46 APMA News June 2013 The most popular APMA tweets are simple foot-health facts taken from our many surveys and studies. These facts are followed by a hashtag that categorizes them as Today’s Podiatrist facts: #todayspodiatrist. Media stories we tweet to followers about podiatric care and foot health are particularly popular on Twitter and are often “retweeted,” expanding our reach. News articles come APMA has upped the ante in the last two years, providing a consistent flow of information about podiatric medical care and foot health to our followers, including APMA members, other healthcare providers, and the general public. As a result, APMA has more than 30,000 followers on Twitter! from popular magazines such as Health and Prevention, as well as large newspapers such as The Los Angeles Times and The Houston Chronicle. Tweets that include photos, or “Twitpics,” from APMA events and meetings also resonate with our followers. A visual element is important for social media interaction, and APMA includes photos as often as possible, especially when tweeting about events such as the House of Delegates meeting and the APMA Annual Scientific Meeting (The National). Videos also are very popular on Twitter. Whether they’re from APMA’s YouTube channel or an external media clip, videos are crowd favorites. This year, APMA began participating in Twitter chats about US health care. We most recently participated in chats hosted by the Centers for Disease Control and Prevention and the American Public Health Association during Public Health Awareness Week. Twitter chats are an easy and convenient way to interact with people worldwide about new developments in health care. Whether you’ve been using Twitter for years or are just beginning to explore what Twitter has to offer, follow @APMAtweets to interact with us! Join the conversations about podiatric care and, as Twitter says, instantly connect to what’s most important to you. n For more information about Twitter or APMA’s other social media accounts, contact Angela Berard at ahberard@apma.org. http://www.envisionmedia360.com/infographics/facebook-vs-twitter-vs-pinterest-2013-statistics-infographic-719 http://www.envisionmedia360.com/infographics/facebook-vs-twitter-vs-pinterest-2013-statistics-infographic-719

Table of Contents for the Digital Edition of APMA News - June 2013

APMA News - June 2013
President’s Message
Table of Contents
The Boston Marathon Bombings: Podiatrists on the Front Line
Committee Nominations Requested
What’s the Deal with Biomechanics? How One APMA Member Helped Jerry Seinfeld End Years of Pain
The New Wave of HIPAA Changes: The Final Omnibus Rule of 2013
APMA State Advocacy Forum
Resolutions Submission Deadlines
Emotional Intelligence and Residency Education
Practice Survey Data: Practice Owner Type
It’s All Happening at The National!
Annual Scientific Meeting Registration Forms
Annual Scientific Meeting Sponsors
APMAPAC Chair Report
Coverage Corner
IT Consultant
Inside APMA’s Social Media
Bylaws Propositions Due
Website Wisdom
On the Road with APMA
Small Business 101
CPME Update
Young Physicians’ Accomplishments
Worthy of Note
Affiliates Corner
New Members
Death Notices
APMAPAC Update
Development Update
Classified Advertising
Dates to Remember
Advertising Index
10 Questions
Your APMA

APMA News - June 2013

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