APMA News - September/October 2017 - 13
#OperateLikeAGirl
Campaign tweet.
Did It Work?
Not only did it work, but #OperateLikeAGirl was our most
successful Twitter campaign to date, with more than 1.1 million impressions. We also had an incredibly successful Facebook campaign. In July, we gained 3,625 new Facebook fans.
We had an impressive click-through rate on our Facebook
ads (the percentage of people who clicked on our ad). According to WordStream, an online advertising software provider, the average click-through rate for Facebook ads in the
health-care industry is 0.83 percent. The click-through rate
for the #OperateLikeAGirl Facebook ads was 3.96 percent,
showing that our material really resonated with our target audiences. We also received queries from individual prospective
students about the career and how to learn more.
One of the reasons this campaign was so successful is that
we told a story that was relatable. Instead of telling our audiences "podiatrists are also surgeons," we showed them, giving
them a face along with a concrete example of the types of
surgical procedures podiatrists perform. This effort, combined
with highlighting different podiatrists, allowed audiences to
see the diversity and possibility of the profession.
APMA will take these and other analytics into consideration
when creating our next July campaign.
n
For more information on APMA's public awareness campaigns, contact Nora Younes at nryounes@apma.org.
Social media infographic.
APMA News September/October 2017
13
http://www.aacpm.org
Table of Contents for the Digital Edition of APMA News - September/October 2017
Contents
APMA News - September/October 2017 - Cover1
APMA News - September/October 2017 - Cover2
APMA News - September/October 2017 - 3
APMA News - September/October 2017 - 4
APMA News - September/October 2017 - 5
APMA News - September/October 2017 - 6
APMA News - September/October 2017 - 7
APMA News - September/October 2017 - Contents
APMA News - September/October 2017 - 9
APMA News - September/October 2017 - 10
APMA News - September/October 2017 - 11
APMA News - September/October 2017 - 12
APMA News - September/October 2017 - 13
APMA News - September/October 2017 - 14
APMA News - September/October 2017 - 15
APMA News - September/October 2017 - 16
APMA News - September/October 2017 - 17
APMA News - September/October 2017 - 18
APMA News - September/October 2017 - 19
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APMA News - September/October 2017 - Cover3
APMA News - September/October 2017 - Cover4
APMA News - September/October 2017 - S1
APMA News - September/October 2017 - S2
APMA News - September/October 2017 - S3
APMA News - September/October 2017 - S4
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