APMA News - November/December 2017 - 61
Inside APMA's Social Media
How to Engage with your Social Media Followers
If you have a professional presence on social media, engaging with your social media followers can help build your online
presence and following. However, sometimes engaging with your followers can
feel like a daunting task. Here are a few
easy tips to help.
1. Start with social listening.
Social listening is exactly what it sounds
like: monitoring certain keywords and
hashtags on a social media platform. This
practice gives valuable insight into how
your target audience feels about a certain topic. Gaining this
insight will help you identify opportunities to engage
with them.
2. Ask questions.
Looking for new content to post? Unsure what new materials your followers want to see? Ask! However, make sure
you are asking insightful questions. Instead of asking,
Original social media graphic by Shutterstock/Julia Tim.
Looking for
patient-education
materials for
your website?
Visit
APMA.org/
Learn
"What content would you like to see next," say,
"I'm considering posting my thoughts on the
'Baby Foot craze.' Are you curious about a
podiatrist's view on this popular exfoliating
product?" Also, be sure to keep the questions relevant.
3. Answer questions.
It works both ways! Followers who engage with your content want to know you
are listening to them. Obviously, you cannot
give medical advice over social media, but
you can answer common questions. What is an example of a good question to answer? "Are bunions inherited?" This question is more about the general condition and
less about personal experience. If a follower does ask for
medical advice, you can always prompt him or her to make
an appointment.
Health care and health-related
topics are popular on social
media. Use this opportunity
to find colleagues from varying
professions and share their content.
4. Don't be afraid of criticism.
Criticism isn't the most fun thing to read, but it can create the perfect opportunity to show your followers that
you care about them and their experiences. Try to show
empathy, and keep it professional. For example: "I'm sorry you had to wait a little longer than normal for your
appointment today. We are working on streamlining our
process so this delay doesn't happen again. Thank you for
your patience."
5. Try to create a sense of community.
Health care and health-related topics are popular on social
media. Use this opportunity to find colleagues from varying professions and share their content. It shows your followers that you care about their overall health, and they
will be more likely to share your content.
n
If you have any questions regarding how to engage with
your social media followers, contact Nora Younes at
nryounes@apma.org.
APMA News November/December 2017
61
http://www.apma.org/learn
Table of Contents for the Digital Edition of APMA News - November/December 2017
Contents
APMA News - November/December 2017 - Cover1
APMA News - November/December 2017 - Cover2
APMA News - November/December 2017 - 3
APMA News - November/December 2017 - 4
APMA News - November/December 2017 - 5
APMA News - November/December 2017 - 6
APMA News - November/December 2017 - 7
APMA News - November/December 2017 - Contents
APMA News - November/December 2017 - 9
APMA News - November/December 2017 - 10
APMA News - November/December 2017 - 11
APMA News - November/December 2017 - 12
APMA News - November/December 2017 - 13
APMA News - November/December 2017 - 14
APMA News - November/December 2017 - 15
APMA News - November/December 2017 - 16
APMA News - November/December 2017 - 17
APMA News - November/December 2017 - 18
APMA News - November/December 2017 - 19
APMA News - November/December 2017 - 20
APMA News - November/December 2017 - 21
APMA News - November/December 2017 - 22
APMA News - November/December 2017 - 23
APMA News - November/December 2017 - 24
APMA News - November/December 2017 - 25
APMA News - November/December 2017 - 26
APMA News - November/December 2017 - 27
APMA News - November/December 2017 - 28
APMA News - November/December 2017 - 29
APMA News - November/December 2017 - 30
APMA News - November/December 2017 - 31
APMA News - November/December 2017 - 32
APMA News - November/December 2017 - 33
APMA News - November/December 2017 - 34
APMA News - November/December 2017 - 35
APMA News - November/December 2017 - 36
APMA News - November/December 2017 - 37
APMA News - November/December 2017 - 38
APMA News - November/December 2017 - 39
APMA News - November/December 2017 - 40
APMA News - November/December 2017 - 41
APMA News - November/December 2017 - 42
APMA News - November/December 2017 - 43
APMA News - November/December 2017 - 44
APMA News - November/December 2017 - 45
APMA News - November/December 2017 - 46
APMA News - November/December 2017 - 47
APMA News - November/December 2017 - 48
APMA News - November/December 2017 - 49
APMA News - November/December 2017 - 50
APMA News - November/December 2017 - 51
APMA News - November/December 2017 - 52
APMA News - November/December 2017 - 53
APMA News - November/December 2017 - 54
APMA News - November/December 2017 - 55
APMA News - November/December 2017 - 56
APMA News - November/December 2017 - 57
APMA News - November/December 2017 - 58
APMA News - November/December 2017 - 59
APMA News - November/December 2017 - 60
APMA News - November/December 2017 - 61
APMA News - November/December 2017 - 62
APMA News - November/December 2017 - 63
APMA News - November/December 2017 - 64
APMA News - November/December 2017 - 65
APMA News - November/December 2017 - 66
APMA News - November/December 2017 - 67
APMA News - November/December 2017 - 68
APMA News - November/December 2017 - 69
APMA News - November/December 2017 - 70
APMA News - November/December 2017 - 71
APMA News - November/December 2017 - 72
APMA News - November/December 2017 - 73
APMA News - November/December 2017 - 74
APMA News - November/December 2017 - 75
APMA News - November/December 2017 - 76
APMA News - November/December 2017 - 77
APMA News - November/December 2017 - 78
APMA News - November/December 2017 - 79
APMA News - November/December 2017 - 80
APMA News - November/December 2017 - 81
APMA News - November/December 2017 - 82
APMA News - November/December 2017 - Cover3
APMA News - November/December 2017 - Cover4
APMA News - November/December 2017 - S1
APMA News - November/December 2017 - S2
APMA News - November/December 2017 - S3
APMA News - November/December 2017 - S4
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