APMA News - March/April 2020 - 14
A
Foot Health Awareness Month
Campaign to Focus on Plantar Fasciitis
pril is national Foot Health Awareness
Month, and APMA will mark the observance with a public education campaign dedicated to one of the most prevalent
conditions podiatrists treat: plantar fasciitis.
Today's Podiatrist: Your Plantar Fasciitis Expert will encourage patients to seek care from a podiatrist for heel pain. Messages emphasize that a podiatrist is the best-trained physician to
diagnose the cause of heel pain and that a wide range of treatment options are available to treat the infl ammation of plantar fasciitis.
The campaign includes a wealth of resources available at
www.apma.org/plantarfasciitis. Visit the site today to take part
in April's campaign, and access materials year-round to promote your expertise in treating heel pain. Here's how you can
get involved:
1. Join the social media conversation. Use your social media
accounts to share our sample posts. Update your social media channels with our graphics, sized for each channel.
Don't forget to use the hashtag #TodaysPodiatrist.
2. Reach out to local media. APMA has created a customizable feature article that you can distribute to local healthcare and lifestyle reporters. APMA staff (klhess@apma.org)
can help compile a list of relevant reporters in your area.
3. Contact referring physicians. Use our "Dear Colleague"
letter to contact other physicians in your area
and share your expertise in diagnosing and
treating heel pain.
4. Share campaign materials at an event or
conference. If you plan to attend a health fair, career day,
medical conferences, or other community event, bring campaign materials, including our special edition of the Footprints patient newsletter.
5. Display our poster. Order free copies of our campaign
poster, including helpful stretches for plantar fasciitis, to
display in your exam rooms.
Watch your July/August issue for a look at the outcome of
our Today's Podiatrist: Your Plantar Fasciitis Expert campaign.
Be sure to let us know how you used our campaign materials
by emailing APMA Public Relations Specialist Kevin Hess at
klhess@apma.org.
n
Editor's Note: As APMA News was going to press, APMA postponed
this campaign in light of the COVID-19 epidemic. Members may use
the materials available at www.apma.org/plantarfasciitis, but
APMA will focus in the near future on providing patients advice
about how to address their foot health needs in the context of the nationwide effort to maintain social distancing.
FOLLOW US . . .
@APMAmembers
/company/apma-official
APMA's member-centric communities on Facebook and LinkedIn
are designed to keep you informed and connected on the go.
14 APMA News March/April 2020
http://www.apma.org/plantarfasciitis
http://www.apma.org/plantarfasciitis
APMA News - March/April 2020
Table of Contents for the Digital Edition of APMA News - March/April 2020
Contents
APMA News - March/April 2020 - Cover1
APMA News - March/April 2020 - Cover2
APMA News - March/April 2020 - 3
APMA News - March/April 2020 - 4
APMA News - March/April 2020 - 5
APMA News - March/April 2020 - 6
APMA News - March/April 2020 - 7
APMA News - March/April 2020 - Contents
APMA News - March/April 2020 - 9
APMA News - March/April 2020 - 10
APMA News - March/April 2020 - 11
APMA News - March/April 2020 - 12
APMA News - March/April 2020 - 13
APMA News - March/April 2020 - 14
APMA News - March/April 2020 - 15
APMA News - March/April 2020 - 16
APMA News - March/April 2020 - 17
APMA News - March/April 2020 - 18
APMA News - March/April 2020 - 19
APMA News - March/April 2020 - 20
APMA News - March/April 2020 - 21
APMA News - March/April 2020 - 22
APMA News - March/April 2020 - 23
APMA News - March/April 2020 - 24
APMA News - March/April 2020 - 25
APMA News - March/April 2020 - 26
APMA News - March/April 2020 - 27
APMA News - March/April 2020 - 28
APMA News - March/April 2020 - 29
APMA News - March/April 2020 - 30
APMA News - March/April 2020 - 31
APMA News - March/April 2020 - 32
APMA News - March/April 2020 - 33
APMA News - March/April 2020 - 34
APMA News - March/April 2020 - 35
APMA News - March/April 2020 - 36
APMA News - March/April 2020 - 37
APMA News - March/April 2020 - 38
APMA News - March/April 2020 - 39
APMA News - March/April 2020 - 40
APMA News - March/April 2020 - 41
APMA News - March/April 2020 - 42
APMA News - March/April 2020 - 43
APMA News - March/April 2020 - 44
APMA News - March/April 2020 - 45
APMA News - March/April 2020 - 46
APMA News - March/April 2020 - 47
APMA News - March/April 2020 - 48
APMA News - March/April 2020 - 49
APMA News - March/April 2020 - 50
APMA News - March/April 2020 - 51
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APMA News - March/April 2020 - 53
APMA News - March/April 2020 - 54
APMA News - March/April 2020 - 55
APMA News - March/April 2020 - 56
APMA News - March/April 2020 - 57
APMA News - March/April 2020 - 58
APMA News - March/April 2020 - 59
APMA News - March/April 2020 - 60
APMA News - March/April 2020 - 61
APMA News - March/April 2020 - 62
APMA News - March/April 2020 - 63
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APMA News - March/April 2020 - 65
APMA News - March/April 2020 - 66
APMA News - March/April 2020 - 67
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APMA News - March/April 2020 - 70
APMA News - March/April 2020 - 71
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APMA News - March/April 2020 - 81
APMA News - March/April 2020 - 82
APMA News - March/April 2020 - Cover3
APMA News - March/April 2020 - Cover4
APMA News - March/April 2020 - A1
APMA News - March/April 2020 - A2
APMA News - March/April 2020 - A3
APMA News - March/April 2020 - A4
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