APMA News - November/December 2021 - 30
Achieving Success through
Social Media Goals
By Tiffany Kildale, APMA associate director of Young Physicians and Students
O
ne of my colleagues here at APMA has often said, " A
failure to plan is a plan to fail. " A plan provides structure
and goals for a project, and in the absence of a
plan, how will you know what steps to take to succeed?
More importantly, how will you know if you have succeeded?
Promoting yourself or your practice on social media, like
any project, requires a carefully considered plan. What is
your primary goal? What are you looking to accomplish?
Some goals to consider include:
* gaining new patients and growing your practice;
* increasing awareness about your specialty as a podiatrist;
* advocating for a specific condition or cause that is of particular
interest to you or your patients;
* expanding your professional network to engage with colleagues
and peers; and
* promoting the profession to raise awareness about podiatry
in general.
Many small businesses believe they desperately need to " be
on Facebook, " but they don't know why. This perceived
30 APMA News November/December 2021
need-without overall goals for social media presence-can
lead to stale content, neglected social media accounts, and
ultimately to abandoning the concept altogether because it
has become too burdensome.
Your social media presence can have so much more impact
when you take the time to set concrete, strategic goals. Your
" why " will determine your next step, which is pinpointing
" how " your social media goal will drive your social media
content. Just as being strategic in the way you use social media
helps you achieve your business goals, the same applies to
being strategic with your content to help achieve your social
media goals.
Next time you find yourself wondering what to post to
your social media accounts, look to your previously outlined
goals to help shape your content. The clearer the goal, the
more authentic the content! Authentic content will always
work to better engage your followers and ultimately help you
achieve your overall business goals. n
APMA News - November/December 2021
Table of Contents for the Digital Edition of APMA News - November/December 2021
Contents
APMA News - November/December 2021 - Cover1
APMA News - November/December 2021 - Cover2
APMA News - November/December 2021 - 3
APMA News - November/December 2021 - 4
APMA News - November/December 2021 - 5
APMA News - November/December 2021 - 6
APMA News - November/December 2021 - 7
APMA News - November/December 2021 - Contents
APMA News - November/December 2021 - 9
APMA News - November/December 2021 - 10
APMA News - November/December 2021 - 11
APMA News - November/December 2021 - 12
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APMA News - November/December 2021 - 14
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APMA News - November/December 2021 - Cover3
APMA News - November/December 2021 - Cover4
APMA News - November/December 2021 - A1
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