APMA News - November/December 2022 - 27
APMA Urges New Audience to Seek Regular
Care During Diabetes Awareness Month
During their September call to discuss Diabetes
Awareness Month, APMA Communications
Committee members quickly identifi ed a patient
they all had in common: a woman so busy
catering to her family (often adult children and
grandchildren) that she was ignoring her diabetic
footcare needs. The patient was often of Asian
descent, was at high risk of complications from diabetes,
but was occupied with cooking and caring
for others rather than herself.
That archetypical patient became the foundation
for the 2022 Diabetes Awareness Month public
education campaign.
This November, APMA marked Diabetes
Awareness Month with an expansion of the It's
Time campaign launched in 2021. The original
campaign encouraged Hispanic men with diabetes
to take steps to manage their blood sugar, be
alert to changes in their feet, and see a podiatrist
for regular diabetic foot care. The 2022 version
extends those same messages to Asian women,
particularly Indian women, urging them to take
better care of their diabetes and their feet.
" Asians are 40 percent more likely than non-Hispanic
whites to be diagnosed with diabetes, " said
APMA President Laura J. Pickard, DPM. " That fi gure
rises to 70 percent among people of Indian descent.
Combine that with a tendency to overlook
self-care, and Asian women are a population at
high risk for serious complications from diabetes. "
" It's so important to educate this population
about how they can manage their diabetes and
protect their feet, " said Priya Parthasarathy, DPM,
chair of the APMA Communications Committee.
" Taking care of their diabetes will help keep them at
the heart of their families. "
The campaign included a dedicated online hub
at www.apma.org/diabetes, a special edition of
the Footprints patient newsletter, suggested social
media posts, earned media, and paid advertising.
To learn more about the campaign and take advantage
of the materials (which are available yearround),
visit www.apma.org/diabetes.
Watch the January-February issue of APMA
News for outcomes from the campaign.
APMA.ORG
apmanews
27
http://www.apma.org/diabetes
http://www.apma.org/diabetes
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APMA News - November/December 2022
Table of Contents for the Digital Edition of APMA News - November/December 2022
Contents
APMA News - November/December 2022 - Cover1
APMA News - November/December 2022 - Cover2
APMA News - November/December 2022 - 3
APMA News - November/December 2022 - 4
APMA News - November/December 2022 - 5
APMA News - November/December 2022 - 6
APMA News - November/December 2022 - 7
APMA News - November/December 2022 - 8
APMA News - November/December 2022 - Contents
APMA News - November/December 2022 - 10
APMA News - November/December 2022 - 11
APMA News - November/December 2022 - 12
APMA News - November/December 2022 - 13
APMA News - November/December 2022 - 14
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APMA News - November/December 2022 - Cover3
APMA News - November/December 2022 - Cover4
APMA News - November/December 2022 - A1
APMA News - November/December 2022 - A2
APMA News - November/December 2022 - A3
APMA News - November/December 2022 - A4
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