APMA News - January/February 2024 - 22

Diabetes Campaign Achieves
Industry-Leading Results
By Priya Parthasarathy, DPM, Chair, Communications Committee
We often hear podiatry has a " PR crisis " and
that the public, including prospective students,
does not know enough about what podiatrists
do and how we help patients lead happier,
healthier lives.
As chair of the APMA Communications
Committee, I can tell you that your association
works tirelessly to educate the public. One way
we do that is through two dedicated public education
campaigns each year, one during April's
Foot Health Awareness Month, and one during
November's Diabetes Awareness Month. These
campaigns focus on specific foot health topics and
educate the public not only about how they can
contribute to their own foot health, but also about
what podiatrists can do to help.
22
apmanews
JANUARY/FEBRUARY 2024
We recently wrapped up our November Diabetes
Awareness Month campaign, Diabetes Doesn't
Have to Hurt. This campaign focused on painful
diabetic peripheral neuropathy and achieved outstanding
results. Here is just a sampling:
* We reached 3.4 million Americans through paid
advertising.
* Our media outreach resulted in stories in 388
media outlets with a combined potential audience
of 257 million.
* Nearly 150,000 people saw our messages on
social media.
* The campaign significantly exceeded industry
metrics-click-through rates on our retargeting
ads, for example, were four times the industry
average rate.
http://www.apma.org/diabetes

APMA News - January/February 2024

Table of Contents for the Digital Edition of APMA News - January/February 2024

Contents
APMA News - January/February 2024 - Cover1
APMA News - January/February 2024 - Cover2
APMA News - January/February 2024 - 3
APMA News - January/February 2024 - 4
APMA News - January/February 2024 - 5
APMA News - January/February 2024 - 6
APMA News - January/February 2024 - 7
APMA News - January/February 2024 - 8
APMA News - January/February 2024 - Contents
APMA News - January/February 2024 - 10
APMA News - January/February 2024 - 11
APMA News - January/February 2024 - 12
APMA News - January/February 2024 - 13
APMA News - January/February 2024 - 14
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APMA News - January/February 2024 - 62
APMA News - January/February 2024 - Cover3
APMA News - January/February 2024 - Cover4
APMA News - January/February 2024 - A1
APMA News - January/February 2024 - A2
APMA News - January/February 2024 - A3
APMA News - January/February 2024 - A4
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