ASHA 2017 Convention Program - 53
HOURS
EMPOWERMENT ZONE
Thursday, November 9.................... 8:00 a.m. - 7:00 p.m.
Friday, November 10....................... 7:30 a.m. - 6:00 p.m.
Saturday, November 11 .................. 7:30 a.m. - 3:00 p.m.
Media Training
ASHA's Public Relations staff is here to give you grassroots
guidance on how to raise your profile within your social,
career and community network through local media
engagement. Learn more about what the media wants;
where, how, and when to begin media outreach; and how to
use national news developments to make local news. You can
also receive tips for successful media interviews and conduct
practice interviews. Learn how to be a media‑savvy pro!
Personal Branding
Your personal brand helps build trusted, valuable
relationships and allows you to make a meaningful difference
in the world. We'll guide you through defining your talents,
skills and values and help you learn how to clearly explain
who you are without relying on your job title. You can also get
tips on creating a framework for personal and professional
decision‑making that is in harmony with your personal brand.
Whether in your professional life or your social network, an
authentic, trusted personal brand is important to success!
Storytelling
Stories build powerful connections between people,
ideas, and action and give context and understanding to
information or data. They are a way to share insights in
relatable ways-people trust facts, but they remember stories.
Being able to tell short, compelling stories takes time and
practice but, once mastered, is a game‑changer when it
comes to sharing and influence. Come learn more about how
to tell engaging stories to get your message heard!
Special Interest Groups
Find yourself empowered by the opportunities and
resources to grow professionally that are available through
ASHA's Special Interest Groups. Whether you are a
student, a master clinician, or somewhere in‑between,
and whether you're already a SIG affiliate or have yet to
experience what the SIGs can offer, stop by for details
about the SIG program and how you can connect with
your professional community while at Convention. You'll
find a schedule of SIG invited sessions and affiliates
meetings (which are open to all), answers to your
SIG‑related questions, and a very warm welcome.
Tech & Social Media Tools
Bring your smartphone, tablet, or other tech device to the
Tech & Social Media Tools station to learn about technology
trends in a friendly, hands‑on, one‑on‑one environment
for all generations. Tech gurus will demonstrate
wearables and cool new gadgets that can help make your
day more productive. You can also learn tips for updating
your LinkedIn profile to stand out from the crowd. From
the techie to the techno‑phobic, this lounge is for you!
Using Data to Support Clinical Practice
More than ever before, clinicians are being asked to
demonstrate their value and justify their treatment
decisions. Learn how to use data to showcase the benefits
of your services, improve quality of care, and show just
how valuable you really are! You can experiment with
ASHA's outcomes data and evidence‑based tools with
staff available to help. Come pick up new skills, strategies
and resources to put the data to work for you!
2017 ASHA Convention Program Book
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Table of Contents for the Digital Edition of ASHA 2017 Convention Program
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