Celebrating 100 years - 7

Table of Contents
Foreword  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .8
Acknowledgments  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 11
Chapter 1 . 1918-1919 : The Master Minds  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 13
Chapter 2 . The 1920s: Choosing Sides .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 27
Chapter 3 . The 1930s: Unity Prevails .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 43
Chapter 4 . The 1940s: Dormancy and Revival .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 55
Chapter 5 . The 1950s: Plaster vs . Drywall .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 69
Chapter 6 . The 1960s: Other Lines of Endeavor  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 85
Chapter 7 . The 1970s: Consolidation .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 103
Chapter 8 . The 1980s: The Growth Years .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 121
Chapter 9 . The 1990s: Money  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .135
Chapter 10 . The 2000s: Exceptional Times  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .153
Chapter 11 . The 2010s: We the Industry  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 171
Chapter 12 . The Future .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 189
Chapter 13 . AWCI's Centennial: The Sponsors  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 207
Appendix 1 . AWCI's Presidents .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 236
Appendix 2 . AWCI Awards (the E .F . Venzie Award and the Pinnacle Award)  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 245
Appendix 3 . Lifetime Members  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 248
Appendix 4 . Longtime AWCI Members  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 250
Appendix 5 . AWCI Board of Directors .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 252
Appendix 6 . The Organization Behind the Leadership  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 254
7



Table of Contents for the Digital Edition of Celebrating 100 years

AWCI's 100th Anniversary Video
i. Table of Contents
ii. Forward
iii. Acknowledgements
Chapter 1. 1918-1919 : The Master Minds
Chapter 2. The 1920s: Choosing Sides
Chapter 3. The 1930s: Unity Prevails
Chapter4. The 1940s: Dormancy and Revival
Chapter 5. The 1950s: Plaster vs. Drywall
Chapter 6. The 1960s: Other Lines of Endeavor
Chapter 7. The 1970s: Consolidation
Chapter 8. The 1980s: The Growth Years
Chapter 9. The 1990s: Money
Chapter 10. The 2000s: Exceptional Times
Chapter 11. The 2010s: We the Industry
Chapter 12. The Future
Chapter 13. The Sponsors
Appendix 1. AWCI’s Presidents
Appendix 2. AWCI Awards (the E.F. Venzie Award and the Pinnacle Award)
Appendix 3. Lifetime Members
Appendix 4. Longtime AWCI Members
Appendix 5. AWCI Board of Directors
Appendix 6. The Organization Behind the Leadership
Celebrating 100 years - AWCI's 100th Anniversary Video
Celebrating 100 years - Cover1
Celebrating 100 years - Cover2
Celebrating 100 years - 1
Celebrating 100 years - 2
Celebrating 100 years - 3
Celebrating 100 years - 4
Celebrating 100 years - 5
Celebrating 100 years - 6
Celebrating 100 years - i. Table of Contents
Celebrating 100 years - ii. Forward
Celebrating 100 years - 9
Celebrating 100 years - 10
Celebrating 100 years - iii. Acknowledgements
Celebrating 100 years - 12
Celebrating 100 years - Chapter 1. 1918-1919 : The Master Minds
Celebrating 100 years - 14
Celebrating 100 years - 15
Celebrating 100 years - 16
Celebrating 100 years - 17
Celebrating 100 years - 18
Celebrating 100 years - 19
Celebrating 100 years - 20
Celebrating 100 years - 21
Celebrating 100 years - 22
Celebrating 100 years - 23
Celebrating 100 years - 24
Celebrating 100 years - 25
Celebrating 100 years - 26
Celebrating 100 years - Chapter 2. The 1920s: Choosing Sides
Celebrating 100 years - 28
Celebrating 100 years - 29
Celebrating 100 years - 30
Celebrating 100 years - 31
Celebrating 100 years - 32
Celebrating 100 years - 33
Celebrating 100 years - 34
Celebrating 100 years - 35
Celebrating 100 years - 36
Celebrating 100 years - 37
Celebrating 100 years - 38
Celebrating 100 years - 39
Celebrating 100 years - 40
Celebrating 100 years - 41
Celebrating 100 years - 42
Celebrating 100 years - Chapter 3. The 1930s: Unity Prevails
Celebrating 100 years - 44
Celebrating 100 years - 45
Celebrating 100 years - 46
Celebrating 100 years - 47
Celebrating 100 years - 48
Celebrating 100 years - 49
Celebrating 100 years - 50
Celebrating 100 years - 51
Celebrating 100 years - 52
Celebrating 100 years - 53
Celebrating 100 years - 54
Celebrating 100 years - Chapter4. The 1940s: Dormancy and Revival
Celebrating 100 years - 56
Celebrating 100 years - 57
Celebrating 100 years - 58
Celebrating 100 years - 59
Celebrating 100 years - 60
Celebrating 100 years - 61
Celebrating 100 years - 62
Celebrating 100 years - 63
Celebrating 100 years - 64
Celebrating 100 years - 65
Celebrating 100 years - 66
Celebrating 100 years - 67
Celebrating 100 years - 68
Celebrating 100 years - Chapter 5. The 1950s: Plaster vs. Drywall
Celebrating 100 years - 70
Celebrating 100 years - 71
Celebrating 100 years - 72
Celebrating 100 years - 73
Celebrating 100 years - 74
Celebrating 100 years - 75
Celebrating 100 years - 76
Celebrating 100 years - 77
Celebrating 100 years - 78
Celebrating 100 years - 79
Celebrating 100 years - 80
Celebrating 100 years - 81
Celebrating 100 years - 82
Celebrating 100 years - 83
Celebrating 100 years - 84
Celebrating 100 years - Chapter 6. The 1960s: Other Lines of Endeavor
Celebrating 100 years - 86
Celebrating 100 years - 87
Celebrating 100 years - 88
Celebrating 100 years - 89
Celebrating 100 years - 90
Celebrating 100 years - 91
Celebrating 100 years - 92
Celebrating 100 years - 93
Celebrating 100 years - 94
Celebrating 100 years - 95
Celebrating 100 years - 96
Celebrating 100 years - 97
Celebrating 100 years - 98
Celebrating 100 years - 99
Celebrating 100 years - 100
Celebrating 100 years - 101
Celebrating 100 years - 102
Celebrating 100 years - Chapter 7. The 1970s: Consolidation
Celebrating 100 years - 104
Celebrating 100 years - 105
Celebrating 100 years - 106
Celebrating 100 years - 107
Celebrating 100 years - 108
Celebrating 100 years - 109
Celebrating 100 years - 110
Celebrating 100 years - 111
Celebrating 100 years - 112
Celebrating 100 years - 113
Celebrating 100 years - 114
Celebrating 100 years - 115
Celebrating 100 years - 116
Celebrating 100 years - 117
Celebrating 100 years - 118
Celebrating 100 years - 119
Celebrating 100 years - 120
Celebrating 100 years - Chapter 8. The 1980s: The Growth Years
Celebrating 100 years - 122
Celebrating 100 years - 123
Celebrating 100 years - 124
Celebrating 100 years - 125
Celebrating 100 years - 126
Celebrating 100 years - 127
Celebrating 100 years - 128
Celebrating 100 years - 129
Celebrating 100 years - 130
Celebrating 100 years - 131
Celebrating 100 years - 132
Celebrating 100 years - 133
Celebrating 100 years - 134
Celebrating 100 years - Chapter 9. The 1990s: Money
Celebrating 100 years - 136
Celebrating 100 years - 137
Celebrating 100 years - 138
Celebrating 100 years - 139
Celebrating 100 years - 140
Celebrating 100 years - 141
Celebrating 100 years - 142
Celebrating 100 years - 143
Celebrating 100 years - 144
Celebrating 100 years - 145
Celebrating 100 years - 146
Celebrating 100 years - 147
Celebrating 100 years - 148
Celebrating 100 years - 149
Celebrating 100 years - 150
Celebrating 100 years - 151
Celebrating 100 years - 152
Celebrating 100 years - Chapter 10. The 2000s: Exceptional Times
Celebrating 100 years - 154
Celebrating 100 years - 155
Celebrating 100 years - 156
Celebrating 100 years - 157
Celebrating 100 years - 158
Celebrating 100 years - 159
Celebrating 100 years - 160
Celebrating 100 years - 161
Celebrating 100 years - 162
Celebrating 100 years - 163
Celebrating 100 years - 164
Celebrating 100 years - 165
Celebrating 100 years - 166
Celebrating 100 years - 167
Celebrating 100 years - 168
Celebrating 100 years - 169
Celebrating 100 years - 170
Celebrating 100 years - Chapter 11. The 2010s: We the Industry
Celebrating 100 years - 172
Celebrating 100 years - 173
Celebrating 100 years - 174
Celebrating 100 years - 175
Celebrating 100 years - 176
Celebrating 100 years - 177
Celebrating 100 years - 178
Celebrating 100 years - 179
Celebrating 100 years - 180
Celebrating 100 years - 181
Celebrating 100 years - 182
Celebrating 100 years - 183
Celebrating 100 years - 184
Celebrating 100 years - 185
Celebrating 100 years - 186
Celebrating 100 years - 187
Celebrating 100 years - 188
Celebrating 100 years - Chapter 12. The Future
Celebrating 100 years - 190
Celebrating 100 years - 191
Celebrating 100 years - 192
Celebrating 100 years - 193
Celebrating 100 years - 194
Celebrating 100 years - 195
Celebrating 100 years - 196
Celebrating 100 years - 197
Celebrating 100 years - 198
Celebrating 100 years - 199
Celebrating 100 years - 200
Celebrating 100 years - 201
Celebrating 100 years - 202
Celebrating 100 years - 203
Celebrating 100 years - 204
Celebrating 100 years - 205
Celebrating 100 years - 206
Celebrating 100 years - Chapter 13. The Sponsors
Celebrating 100 years - 208
Celebrating 100 years - 209
Celebrating 100 years - 210
Celebrating 100 years - 211
Celebrating 100 years - 212
Celebrating 100 years - 213
Celebrating 100 years - 214
Celebrating 100 years - 215
Celebrating 100 years - 216
Celebrating 100 years - 217
Celebrating 100 years - 218
Celebrating 100 years - 219
Celebrating 100 years - 220
Celebrating 100 years - 221
Celebrating 100 years - 222
Celebrating 100 years - 223
Celebrating 100 years - 224
Celebrating 100 years - 225
Celebrating 100 years - 226
Celebrating 100 years - 227
Celebrating 100 years - 228
Celebrating 100 years - 229
Celebrating 100 years - 230
Celebrating 100 years - 231
Celebrating 100 years - 232
Celebrating 100 years - 233
Celebrating 100 years - 234
Celebrating 100 years - 235
Celebrating 100 years - Appendix 1. AWCI’s Presidents
Celebrating 100 years - 237
Celebrating 100 years - 238
Celebrating 100 years - 239
Celebrating 100 years - 240
Celebrating 100 years - 241
Celebrating 100 years - 242
Celebrating 100 years - 243
Celebrating 100 years - 244
Celebrating 100 years - Appendix 2. AWCI Awards (the E.F. Venzie Award and the Pinnacle Award)
Celebrating 100 years - 246
Celebrating 100 years - 247
Celebrating 100 years - Appendix 3. Lifetime Members
Celebrating 100 years - 249
Celebrating 100 years - Appendix 4. Longtime AWCI Members
Celebrating 100 years - 251
Celebrating 100 years - Appendix 5. AWCI Board of Directors
Celebrating 100 years - 253
Celebrating 100 years - Appendix 6. The Organization Behind the Leadership
Celebrating 100 years - 255
Celebrating 100 years - 256
Celebrating 100 years - Cover3
Celebrating 100 years - Cover4
https://www.nxtbookmedia.com