NAILBA Perspectives - July/August 2014 - (Page 24)

life happens It's Time to Leverage Life Insurance Awareness Month CINDY V. GENTRY, CLU, CHFC, LUTCF Boomer Esiason is back as LIAM spokesperson, social media is hotter than ever, and these Life Happens resources can help you take advantage of both. S Words of Wisdom From Boomer Esiason Question: What advice do you have for parents who think they either can't afford life insurance or think that it's something they can get later? Boomer Esiason: I learned at 7 when my mom died that no one is guaranteed a tomorrow, so I'd probably look them in the eye and say, "Just imagine if something happened to you and you hadn't done the planning. The people you leave behind will feel the brunt of your mistakes." 24 perspectives JULY/AUGUST 2014 eptember's Life Insurance Awareness Month (LIAM) is just around the corner, which is big news for us. At no other time of the year is more attention focused on what we do-and why it's so important. So it makes sense for you and your agents to take maximum advantage of the spotlight that will be shining on life insurance to reach out to clients and prospects. A big part of that spotlight during September will be focused on LIAM spokesperson Boomer Esiason, MVP quarterback and TV and radio commentator. He's back for a second year of promoting the wonders of life insurance. He was such a powerful spokesperson last year (his TV public service announcement was in the top 8% of most-viewed national PSAs in any category) that Life Happens, which coordinates the LIAM campaign on behalf of the industry, has engaged him for a second year to build on the positive buzz he and the industry created. It's easier than ever to leverage his star power. Life Happens has created a range of free Boomer-related resources that agents can use in their outreach to clients and prospects, such as a one-page flyer, a great Q&A (see box) and short motivational videos that can be sent via email, among others. Plus, if you'd like to motivate your agents and rally them around the LIAM campaign, send them a link to Boomer's message to the industry (www.lifehappens.org/industry). This is a heartfelt call out to agents thanking them for the work they do and asking them to reach out and help those who are uninsured or underinsured to get the coverage they need. It's very powerful stuff! All these great resources are located on the members-only section of the Life Happens website at www.lifehappens.org/industry. Once there, log in and click on the LIAM campaign section to access all the LIAM resources. http://www.lifehappens.org/industry http://www.lifehappens.org/industry http://www.lifehappens.org

Table of Contents for the Digital Edition of NAILBA Perspectives - July/August 2014

NAILBA Perspectives - July/August 2014
Contents
Chairman’s Corner
CEO Insights
Social Skills
NAILBA 33 Preview
NAILBA Charitable Foundation
Life Happens
The Remote or Virtual Office
Member Profiles
Mooers Award Nominations
Agency Successor Networking Group
Agency Resources
BGAs Leading Technology Through Connections
Reading Ahead
Calendar of Events
Index of Advertisers

NAILBA Perspectives - July/August 2014