NAILBA Perspectives - January/February 2015 - (Page 22)

life happens Help Producers Start the Year Strong An early marketing campaign, coupled with a boost on social media is a great way to get the year started and keep the momentum going. BY MARC SCHWARTZ, J.D., CLU L ike the song says, "What's love got to do, got to do with it?" When it comes to life insurance, a lot. While people don't typically connect love and life insurance, the bottom line is: Most people buy life insurance because they love someone and want to protect them financially. Life insurance is "love insurance," which makes February a good time for agents to reach out to clients and prospects about their life insurance needs. And that's why the nonprofit organization Life Happens created the Insure Your Love campaign and supports it with a wide Life insurance is "love insurance," which makes February a good time for agents to reach out to clients and prospects about their life insurance needs. 22 perspectives JANUARY/FEBRUARY 2015 range of neutral, third-party marketing materials. We all know how hard it is to get producers motivated at the beginning of the year. That's what makes this short, focused campaign a great way to get things off to a strong start. As a NAILBA member, you're able to access all of Life Happens' consumer marketing resources. And for the Insure Your Love campaign, it couldn't be easier. These are turnkey resources-from flyers to videos to social-media posts-that producers can put into action literally within minutes of getting them. The Power of Social Media While all the Insure Your Love tools and resources are great, this campaign, which focuses on love, mixed with emotion and a bit of humor, is a perfect message to use on social-media. Social media is no longer a buzzword. These channels are where people are increasingly getting their news, connecting with friends and acquaintances, and having conversations. It's also the place they are spending an extraordinary amount of time: 72% of all internet users are on social media, with 16 minutes of every hour, on average, spent on social media channels.

Table of Contents for the Digital Edition of NAILBA Perspectives - January/February 2015

NAILBA Perspectives - January/February 2015
Contents
Chairman’s Corner
CEO Insights
The NAILBA of the Future
NAILBA Charitable Foundation
Life Happens
Shaking Up Sales Concepts in 2015
Agency Successor Networking Group
NAILBA 33 Highlights
Member Profiles
Reading Ahead
Agency Resources
Calendar of Events
Index of Advertisers

NAILBA Perspectives - January/February 2015