NAILBA Perspectives - October 2016 - 32

life happens 3 Hot Marketing Trends to Drive a Productive Year-End CLIFF F. WILSON, CLU, CHFC, CLF, LUTCF, CHAIR, LIFE HAPPENS 32 perspectives OCTOBER 2016 1 Videos are the current darling on Facebook. Every social media property has its own "special sauce" for how and when posts are displayed. Right now, for example, video is hot on Facebook. So have producers use videos on Facebook to help educate their friends and followers (clients and prospects) about the importance of life insurance and its affordability. The best way to do this is to choose from the video list that Life Happens has on Facebook at www.facebook.com/lifehappens. org/videos. (Remember, you have to have a Facebook account first to access it.) That way, once shared, they play automatically in the Facebook feed where clients and prospects can interact with it. In addition, all of Life Happens videos can be found and linked to at www.lifehappens.org/video. There are enough videos that producers could use one per week for the rest of the year (and well into 2017) and never have to repeat a video. To help them get started, here are three to start with: ■■ Life Insurance 101: This has more than 1 million views! Yes, that's on an educational life insurance video. ■■ We Are Humans: Emotion works, and the message for life insurance can be subtle. ■■ 6 Reasons Single People May Need Life Insurance: Perfect for Millennials who may not have given life insurance a thought yet. 2 Double down on "LIAM" resources. When it comes to helping producers reach out to clients and prospects with a steady stream of great educational content, remember that you, and they, don't have to reinvent the wheel. Why not double down on the great materials you and Life Happens put together for this year's Life Insurance Awareness Month (LIAM) campaign? Keep the drumbeat going by continuing to send those materials out and having producers make follow up calls. The majority of Life Happens' LIAM materials are not linked to the month of September. Instead, they spread the message about the importance of life insurance. This includes all of the great resources that feature this year's LIAM spokesperson Danica Patrick. Her public service announcement, with the message that "not having life insurance is a risk you don't have to take," (www.lifehappens.org/danica) is available to use through December 31, 2016, so take full advantage while you can. To give you some insight into how successful her message has been, in just the first five weeks after distribution to TV and radio stations nationally, it was aired to more than 50 million people. Life insurance "awareness" marketing shouldn't just be confined to 30 days in September! 3 Use the power of storytelling. It seems like you can't turn around without hearing how we should be telling stories to get our point across. But it's actually something we've been doing for a long time http://www.facebook.com/lifehappens.org/videos http://www.facebook.com/lifehappens.org/videos http://www.lifehappens.org/danica http://www.lifehappens.org/videos/

Table of Contents for the Digital Edition of NAILBA Perspectives - October 2016