Boutique Design - April 2019 - 4

EDITORIAL
Publisher/Vice President,
Boutique Design Group
Michelle Finn
michelle.finn@emeraldexpo.com

BY MARY SCOVIAK, EDITOR IN CHIEF

Editor in Chief
Mary Scoviak
mary.scoviak@emeraldexpo.com
Art Director
Kelly Farrar
kelly.farrar@emeraldexpo.com

SCIENCE CLASS
REMEMBER WHEN you were sitting in Biology

101, watching cells divide and thinking, "OK, this
is pretty cool looking, but why will I ever need
to know this?" Turn to page 50 and you'll have
your answer. Upgrade Labs is bringing futuristic cell therapy, infrared sauna treatments, cryotherapy, and high-powered science-based fitness
equipment to its debut hospitality outpost at Los
Angeles' Beverly Hilton. While designers won't
have to be biohackers, they will have to understand how to sell science and how to frame hightech equipment with FF&E and palettes that
make these future-forward therapies or workouts the stars of the show. New generation treatment centers such as Upgrade Labs or All Saints
Skin Clinic (page 40) are playing up hard surfaces,
reflective materials and imagery that speak to the
process of transformation, not just setting a mood.
The idea of process as muse doesn't stop at
v2 wellness/fitness spaces. It's becoming a major
design driver for all project types, including
Arborea Resorts' brand launch with its property
in Neustadt, Germany (page 34). I love the fact
that JOI-Design's Corinna Kretschmar-Joehnk,
Peter Joehnk and Heinrich Böhm admitted they
had to deliberately restrain themselves from
thinking about the revered "narrative" and literally let (Mother) nature take its course in their
eco-conscious design. They also shelved the
pretentiousness that sneaks into a lot of resorts
and thought about what the human beings
who stay on property both want and need. Why
else make a sculptural focal point out of a work
bench where fitness-oriented guests can fix their
bikes and crafty types can make mini furniture or
toys, or play with freeform woodworking.
There's also a science to hospitality, as
the projects in "Show Your Work" (page 26)
prove. Designer Jean-Philippe Nuel fashioned

4

boutiquedesign.com APRIL 2019

Special Projects Editor
Oriana Lerner
oriana.lerner@emeraldexpo.com

a fragrance bar showcasing the ingredients for
La Clef Champs Elysées Paris' signature scent-
and providing an unforgettable gathering space.
Thankfully, these spaces also channel some
scientific discipline. Kimpton Hotels & Restaurants' marketing team didn't waste money
redoing existing style-led FF&E for its personalizable rooms which form part of the Stay
Human Project (an initiative that includes
single rooms at 20 of the company's properties).
Instead, they accessorized them with interactive elements aimed at making guests open up
and let the company get inside their heads. For
25hours Hotel Terminus Nord, Paris, design firm
DREIMETA defied conventional wisdom about
small rooms needing quiet aesthetics, choosing
instead to make big-room statements with
African-inspired color and patterns. And, yes,
even the tiniest room has a desk because that's
what guests and the client demanded.
Nowhere is this more evident than in Ian
Schrager's Times Square EDITION (page 20)
designed by Yabu Pushelberg. While the interiors for this urban escape have all the boldness expected from this legendary hotelier,
the building blocks for that are simple: plants,
everyday objects such as decanters, bowls of
apples (a nod to New York's moniker) and a
glowing fireplace in the center of a dark-walled
lounge. Maybe a botany class should go on your
professional to-do-list.

Associate Editor
AnnMarie Martin
annmarie.martin@emeraldexpo.com
Contributing Editors
Alicia Hoisington
Alicia Sheber
Production Director
Nan McDowell
Production Manager
Terri Hill
terri.hill@emeraldexpo.com
(770) 291-5481
Boutique Design Marketing Director
Sandi Luppert
sandi.luppert@emeraldexpo.com
Executive Vice President
Joe Randall

SALES
Associate Publisher/Regional Sales Manager
Melani Beattie
melani.beattie@emeraldexpo.com
(312) 218-5691
BDNY Sales Representative
Nicole Panzeca
nicole.panzeca@emeraldexpo.com
Sales & Marketing Manager
Cassie Maurer
cassie.maurer@emeraldexpo.com

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CORPORATE
Interim President And CEO
Philip Evans
Chief Information Officer
Bill Charles
Senior Vice President, General Counsel
And Secretary
David Gosling
Senior Vice President, Finance
Dave Sunderland
Senior Vice President, Marketing Services
Joanne Wheatley
Vice President, Human Resources
Eileen Deady

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Boutique Design - April 2019

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