Boutique Design - September 2019 - 18
1 ORB Studio layered design elements to
maximize every square foot of Bachleda
Luxury Hotel Krakow - MGallery, reinforcing
the hotel's classically elegant aesthetic.
Whether the scion of a giant or a smart startup,
clients playing in hospitality's booming lifestyle
sector are rewriting the playbook for design that
makes guests feel at home. Here's two takes on
what designers need to know to get work on
some of the hottest properties around.
BY MARY SCOVIAK
18
boutiquedesign.com SEPTEMBER 2019
Vital stats: Launched by Paris-based Accor in 2008 as a boutique hotel
collection; expanded to include more than 100 historic and contemporary
hotels in 29 countries as of Q4 2018; pioneered design and thoughtful services
packages tailored to female travelers with its "Inspired by Her" initiative;
acquired an 85% stake in Louisville, Kentucky-based 21c Museum Hotels,
multi-venue concepts that combine the functions of contemporary art
museums, boutique hotels and chef-driven restaurants, with 11 properties
currently open and under development across the United States in 2018. Fun
fact: Model, muse, fundraiser and globe-trotting style icon Inès de la Fressange is the brand's global ambassador.
Yohan Amiot, vice president, luxury brand management, MGallery Hotel
Collection, drills down on where lifestyle concepts are heading and how they're
helping the portfolio's hotels assert their independence through design.
Why soft brands are having a heyday in the lifestyle sector: For years,
owners of independent hotels who signed hard management contracts or
franchise agreements with some of the big brands watched the identity of
their hotels get destroyed. The advent of soft brands changed that. When
C O U R T E S Y O F AC C O R
LIFESTYLE
LEVELS UP
MGALLERY HOTEL COLLECTION
http://www.boutiquedesign.com
Boutique Design - September 2019
Table of Contents for the Digital Edition of Boutique Design - September 2019
Boutique Design - September 2019
Contents
From the Editor
The Buzz
Singapore Swing
Lifestyle Levels Up
Matte Marvel
Drama School
Products: Fabrics
Products: Casegoods
Exit Interview
Boutique Design - September 2019 - Boutique Design - September 2019
Boutique Design - September 2019 - Cover2
Boutique Design - September 2019 - 1
Boutique Design - September 2019 - Contents
Boutique Design - September 2019 - 3
Boutique Design - September 2019 - From the Editor
Boutique Design - September 2019 - 5
Boutique Design - September 2019 - The Buzz
Boutique Design - September 2019 - 7
Boutique Design - September 2019 - 8
Boutique Design - September 2019 - 9
Boutique Design - September 2019 - 10
Boutique Design - September 2019 - 11
Boutique Design - September 2019 - Singapore Swing
Boutique Design - September 2019 - 13
Boutique Design - September 2019 - 14
Boutique Design - September 2019 - 15
Boutique Design - September 2019 - 16
Boutique Design - September 2019 - 17
Boutique Design - September 2019 - Lifestyle Levels Up
Boutique Design - September 2019 - 19
Boutique Design - September 2019 - 20
Boutique Design - September 2019 - 21
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Boutique Design - September 2019 - 24
Boutique Design - September 2019 - 25
Boutique Design - September 2019 - Matte Marvel
Boutique Design - September 2019 - 27
Boutique Design - September 2019 - 28
Boutique Design - September 2019 - 29
Boutique Design - September 2019 - Drama School
Boutique Design - September 2019 - 31
Boutique Design - September 2019 - 32
Boutique Design - September 2019 - 33
Boutique Design - September 2019 - 34
Boutique Design - September 2019 - 35
Boutique Design - September 2019 - Products: Fabrics
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Boutique Design - September 2019 - 49
Boutique Design - September 2019 - Products: Casegoods
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Boutique Design - September 2019 - Exit Interview
Boutique Design - September 2019 - Cover3
Boutique Design - September 2019 - Cover4
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