Boutique Design - November 2019 - 14

THE BUZZ

PUBLIC RECORDS

Korn will present during Master Class: HumanCentered Brand Creation at 12:55 p.m. on Nov. 10.
On trend: More intimately-scaled retail and F&B
spots that feel homegrown and chic in a natural
way. The atmosphere isn't too fussy and is carefully considered. The key to these new ventures
is to authentically connect them to their neighborhood and add in service that's warm and
completely unpretentious. Good examples:
maman bakery and kitchen (and a great coffee
shop), with a design that feels personal yet offers
high attention to detail and 19 Cleveland in the Nolita neighborhood, where a
cohesive branding voice speaks to you through the signage, menu and staff, with
a variety of seating options.
Also taking shape: Experimental pairings of experience; coffee meets art
meets whiskey meets florist shop, meets global bites meets radio, meets fashion,
meets chocolate. Il Fiorista is a recently opened floral shop and restaurant
where their flowers are used in the drinks and dishes. Grab coffee and some new
threads at either Café Leon Dore or Saturdays NYC.
Underneath the wellness umbrella, there's a big movement toward mindful
consumption in food options, spa treatments, and amenities and beauty products. And accessibility and inclusion are (thankfully) working their way toward the
mainstream mindset. I love Y7 yoga studio with locations throughout New York
that embody this way of thinking. They even have a nonprofit called Freedom to
Flow that brings yoga and meditation to local communities, teaching students
how to take their practices into their everyday lives to cope better with stress.
14

boutiquedesign.com NOVEMBER 2019

JOHANNES TORPE,
FOUNDER, JOHANNES
TORPE STUDIOS
Torpe will speak on the Be Your Brand
panel at BDNY at 2:45 p.m. on Nov. 11.
Stay focused on: Service and
authenticity. The fundamentals of
creating great hospitality are to
always exceed guest expectations
and remember authenticity is the
key. There was a period when there
was a great lack of understanding of
what makes a property special and
makes you want to return. While the multinational hotel groups
have been sharpening their pencils with new concepts and renovations, the boutique properties have found their way back to
service and put them to shame. As for authenticity, I think many
of the newer build properties understand how to create interiors that integrate elements of surprise without losing the feel of
New York City. For me, The Beekman represents this by making
guests feel special and offering absolutely great in-house food
and beverage. Cosme has amazing Mexican food with a twist,
and is run by the nicest people in the business. For a more highbrow experience, head to Dumbo and find the Brooklyn Roasting
Company. It's fabulous and slightly arrogant-love it.
Don't judge me: I love going to hardware stores on the Lower
East Side to find strange fittings and materials.

I L L G A N D E R ( P U B L I C R E C O R D S ) ; E R I C L E V I N P H O T O G R A P H Y/ E L E V I N S T U D I O S ( KO R N ) ;
COUR TE S Y OF JOHANNE S TORPE ( TORPE)

DENISE KORN,
CREATIVE DIRECTOR, GENSLER

http://www.boutiquedesign.com

Boutique Design - November 2019

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