Boutique Design - November 2019 - 56

TRU BY HILTON EDMONTON WINDERMERE, CANADA, THE BRAND'S FIRST PROPERTY OUTSIDE OF THE U.S.

ALL SUITES AND FOCUSED SERVICE
Hilton, 2,517 hotels; Hilton Garden Inn, 852 hotels; Home2 Suites
by Hilton, 350 hotels; Homewood Suites by Hilton, 500 hotels;
Tru by Hilton, 97 hotels
COMING SOON: Embassy Suites by Hilton, 43 hotels in the

pipeline; Hampton by Hilton, 736 hotels in the pipeline; Hilton
Garden Inn, 301 hotels in the pipeline; Home2 Suites by Hilton,
445 hotels in the pipeline; Homewood Suites by Hilton, 106
hotels in the pipeline; Tru by Hilton, 323 hotels in the pipeline
NEW FOR THE NEXT CENTURY: These brands will become even

more global. "The all suites category opened its 30th Canadian
property at the end of last year. And Tru by Hilton recently opened
its first hotel outside the U.S. in Edmonton and has several other
properties in development in Canada," says Bill Duncan, global
head, all suites and focused service category, Hilton. 
The flags will continue to be planted in new locales. "For
example, by the end of this year Hampton by Hilton will have
opened its debut properties in Chile, Peru, Argentina and Brazil,
while Homewood Suites by Hilton is set to make its debut in Peru,"
says Duncan. "Another key region is Africa, where Hilton Garden
Inn is rapidly expanding with six open properties and an additional
10 in the pipeline just over three years after opening its first hotel
on the continent. Many of these properties represent first-incountry openings for the brand and for the Hilton enterprise as a
whole, including Botswana, Zambia and Uganda. With a prototype
developed specifically for the region, Hilton Garden Inn appeals to
the rise of middle-class travelers into and across Africa."
HOW THAT WILL IMPACT DESIGN:  With its time-saving benefits

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boutiquedesign.com NOVEMBER 2019

and efficient construction, modular building is here to stay.
Home2 Suites by Hilton San Francisco Airport North, the brand's
first hotel crafted that way, opened in 16 months (extremely fast
compared to its conventionally-built peers in the region).
Finding locally relevant ways to pack necessary features and
amenities means taking the "kit-of-parts" approach to a new level
of customization. "This flexibility not only helps properties thrive
in urban areas, but also leaves room for unique iterations such as
the Embassy Suites by Hilton Seattle Downtown Pioneer Square.
This property's breakfast and evening reception area are located
on an upper level rather than the ground floor, which allows the
lobby to become a vibrant part of the urban landscape and made
it possible to incorporate a 13 Coins Restaurant," says Duncan.

BILL DUNCAN
GLOBAL HEAD,
ALL SUITES AND FOCUSED
SERVICE CATEGORY
HILTON

WHY DESIGN TEAMS MATTER IN FOCUSED SERVICE AND
ALL SUITES: "With our focused service hotels, we have a variety
of different owners including both owner/operator developers,
as well as experienced developers that build multiple types
of commercial real estate and transition assets to business
partners that look to retain assets for longer periods," says
Duncan. "Regardless of the type of owner, we work with them
to ensure that they are not only meeting brand standards but
also helping to drive quality products. We recognize that owners
have different objectives, so owners/operators/developers
likely understand the value of developing solid buildings that
are aligned with the brand standards and prototype drawings.
Developers looking to transition assets to business partners
may be more focused on the short-term economics of the deal,
so we work with them to ensure brand standards are met and
also challenge them to think about how minimal investments or
adaptations to their design could increase the value of the hotel."

C O U R T E S Y O F H I LT O N

TODAY: Embassy Suites by Hilton, 254 hotels; Hampton by
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Boutique Design - November 2019

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