Boutique Design - Fall 2020 - 26

TŀŖŀįŗˉ8įēČĻóÓįĳˉóĳˉ°ˉ°Čˉ8į°ČÉóĳÉēʵˉ°ČÏˉ
Johannesburg-based experiential design and
ÏÓŔÓąēĬċÓČĻˉĳÓįŔóÉÓĳˉŢˉįċˉĻï°Ļˉï°ĳˉÉēČÉÓóŔÓÏˉ
properties spanning six continents. Founded
ÈŗˉTŀÉ°ˉ8į°ČÉēˉóČˉɾɼɽɽˉēŀĻˉēèˉïóĳˉąēŔÓˉèēįˉ
traveling to off-the-grid destinations and
the desire to develop products and services
Ļï°ĻˉÓČįóÉïˉĬÓēĬąÓˀĳˉąóŔÓĳʙˉTŀŖŀįŗˉ8įēČĻóÓįĳˉ
creates iconic hospitality concepts on the
world's frontiers of travel, all while following
sustainable practices.
"I am an adventure seeker and I have
always been passionate about experiential
travel," explains Franco, who previously
worked in resort real estate, but pivoted
°èĻÓįˉĻïÓˉÓÉēČēċóÉˉÉįóĳóĳˉóČˉɾɼɼʄʙˉŕ°ČĻóČéˉ
"to do something more meaningful for
people and the environment." As he was
launching the company, Franco began to
recognize the exponential rise in guests'
desire for experiential hospitality and having
close interactions with wildlife and nature.
Of course, African safaris quickly come to
mind when one thinks glamping, but Franco

realized that these experiences can be had
all around the world-from the Himalayas to
the rainforests of Central America and the
Maldives in South Asia.
"When we begin a new project, we look
at what makes it unique," says Franco. "We
look at all the different contextual layers
ēèˉ°ˉĳĬÓÉóŢˉÉˉąēÉ°ĻóēČʸĻïÓˉÉēċċŀČóĻŗʙˉ
environment, market, seasonality, demand-
and the next step is to create a script and
understand what the guest will do when they
come to the property. We never look at the
ĬïŗĳóÉ°ąˉÏÓĳóéČˉŢˉįĳĻʘʾˉTŀŖŀįŗˉ8įēČĻóÓįĳˉēèèÓįĳˉ
a range of services to its clients that can be
tailored to meet every need in developing an
off-the-grid resort. They can assist and advise
on site selection thanks to a local and global
network of established relationships; offer
full-service design, including architectural,
interior, and infrastructure services following
environmentally and socially responsible
practices; provide full project management; as
well as a tailored array of services for ongoing
support and operations.

LUXURY FRONTIERS
M D L U L I S A FA R I L O D G E , I N S O U T H A F R I C A' S K R U G E R N AT I O N A L PA R K

26

FALL 2020

Boutique Design - Fall 2020

Table of Contents for the Digital Edition of Boutique Design - Fall 2020

Boutique Design - Fall 2020
Contents
From the Editor
Front of House
Sneak Preview: Checking in with a few panelists from this year’s BDNY Virtual Conference
Build It Up: Determined chance-takers are injecting their personal passion into their brands
Branded for Better: New York’s Brand Bureau helps companies build visual identities and spaces that refl ect their values
Products: BDNY Exhibitors
Celebrating New York: Imagination is key for the city’s hospitality industry during the pandemic
Mountain Luxury: Modern touches update a tranquil Huangshan resort
Ad Index
Checking In
Boutique Design - Fall 2020 - Intro
Boutique Design - Fall 2020 - Boutique Design - Fall 2020
Boutique Design - Fall 2020 - Cover2
Boutique Design - Fall 2020 - 1
Boutique Design - Fall 2020 - 2
Boutique Design - Fall 2020 - 3
Boutique Design - Fall 2020 - Contents
Boutique Design - Fall 2020 - 5
Boutique Design - Fall 2020 - From the Editor
Boutique Design - Fall 2020 - 7
Boutique Design - Fall 2020 - Front of House
Boutique Design - Fall 2020 - 9
Boutique Design - Fall 2020 - 10
Boutique Design - Fall 2020 - 11
Boutique Design - Fall 2020 - 12
Boutique Design - Fall 2020 - 13
Boutique Design - Fall 2020 - Sneak Preview: Checking in with a few panelists from this year’s BDNY Virtual Conference
Boutique Design - Fall 2020 - 15
Boutique Design - Fall 2020 - 16
Boutique Design - Fall 2020 - 17
Boutique Design - Fall 2020 - 18
Boutique Design - Fall 2020 - 19
Boutique Design - Fall 2020 - 20
Boutique Design - Fall 2020 - 21
Boutique Design - Fall 2020 - 22
Boutique Design - Fall 2020 - 23
Boutique Design - Fall 2020 - Build It Up: Determined chance-takers are injecting their personal passion into their brands
Boutique Design - Fall 2020 - 25
Boutique Design - Fall 2020 - 26
Boutique Design - Fall 2020 - 27
Boutique Design - Fall 2020 - 28
Boutique Design - Fall 2020 - 29
Boutique Design - Fall 2020 - 30
Boutique Design - Fall 2020 - 31
Boutique Design - Fall 2020 - 32
Boutique Design - Fall 2020 - 33
Boutique Design - Fall 2020 - 34
Boutique Design - Fall 2020 - 35
Boutique Design - Fall 2020 - 36
Boutique Design - Fall 2020 - 37
Boutique Design - Fall 2020 - 38
Boutique Design - Fall 2020 - 39
Boutique Design - Fall 2020 - 40
Boutique Design - Fall 2020 - 41
Boutique Design - Fall 2020 - 42
Boutique Design - Fall 2020 - 43
Boutique Design - Fall 2020 - 44
Boutique Design - Fall 2020 - 45
Boutique Design - Fall 2020 - 46
Boutique Design - Fall 2020 - 47
Boutique Design - Fall 2020 - Branded for Better: New York’s Brand Bureau helps companies build visual identities and spaces that refl ect their values
Boutique Design - Fall 2020 - 49
Boutique Design - Fall 2020 - 50
Boutique Design - Fall 2020 - 51
Boutique Design - Fall 2020 - 52
Boutique Design - Fall 2020 - 53
Boutique Design - Fall 2020 - 54
Boutique Design - Fall 2020 - 55
Boutique Design - Fall 2020 - 56
Boutique Design - Fall 2020 - Products: BDNY Exhibitors
Boutique Design - Fall 2020 - 58
Boutique Design - Fall 2020 - 59
Boutique Design - Fall 2020 - 60
Boutique Design - Fall 2020 - 61
Boutique Design - Fall 2020 - 62
Boutique Design - Fall 2020 - 63
Boutique Design - Fall 2020 - 64
Boutique Design - Fall 2020 - 65
Boutique Design - Fall 2020 - 66
Boutique Design - Fall 2020 - 67
Boutique Design - Fall 2020 - Celebrating New York: Imagination is key for the city’s hospitality industry during the pandemic
Boutique Design - Fall 2020 - 69
Boutique Design - Fall 2020 - 70
Boutique Design - Fall 2020 - 71
Boutique Design - Fall 2020 - 72
Boutique Design - Fall 2020 - 73
Boutique Design - Fall 2020 - Mountain Luxury: Modern touches update a tranquil Huangshan resort
Boutique Design - Fall 2020 - 75
Boutique Design - Fall 2020 - 76
Boutique Design - Fall 2020 - 77
Boutique Design - Fall 2020 - Ad Index
Boutique Design - Fall 2020 - 79
Boutique Design - Fall 2020 - Checking In
Boutique Design - Fall 2020 - Cover3
Boutique Design - Fall 2020 - Cover4
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