Children's Hospitals Today - Spring 2014 - (Page 4)
hospitalrounds
COMMENTARY
How to simplify health care
Here's a start: What about drive-thru urgent care clinics?
By Wendy Sue Swanson, M.D., M.B.E.
P
Wendy Sue Swanson, M.D., M.B.E.,
is the executive director of digital
health at Seattle Children's Hospital.
Read her blog, Seattle Mama Doc, at
seattlemamadoc.seattlechildrens.org.
Got something on your
mind? Want to share
a thought, idea or hotbutton opinion with
your peers? Submit a
column to magazine
@childrenshospitals.org.
4
children's hospital s today Spring 2014
eople can search and learn about
health anywhere-at the park or in
the walls of hospitals, clinics or homes.
I completed my medical training just as
social tools were percolating out to the
masses. Using my phone, Twitter, my
blog, apps, Facebook, activity tracker and
patient online communities to provide
health care, consume it and engage with
it is my reality. I can see that intuitive
ways of learning about science-wed
with thoughtful technology-will let us
care, cure and prevent illness and injury
like never before.
I've just started a new job at Seattle
Children's Hospital overseeing a group
in digital health. Our goal is to rapidly
improve the way we serve children and
their families' needs in the hospital,
clinical setting and community.
I want to help facilitate elegant
communication between parents,
patients, families and their clinicians
and surgeons when they are outside the
hospital or clinic. The reason is this:
Over 60 percent of all American adults
have a smartphone in their pocket and
crowd-sourcing happens at virtual
water coolers, like Facebook, every day.
More than 40 percent of Americans
visit Facebook every day to listen, lurk,
snoop, learn and vet ideas.
We are no longer limited in asking
one question to one person at a time.
This is true in every aspect of our life,
including health care. Now, smart and
thoughtful innovators ask the tribe
for help in solving the world's most
challenging problems. It turns out many
of the best solutions are simplifications,
fortunes of chance, or focused areas of
light in a sea of complex circumstances.
Think about the creation of the mouse
for navigating a computer, the nasal
bulb suction for clearing a newborn's
nose, finding life-preserving penicillin
in a growing spot of mold. Or the recent
gestalt from a mechanic during his
retrieval of a cork from the inside of a
wine bottle that sparked the idea for
revolutionizing how women deliver
their babies, potentially avoiding
C-sections during prolonged deliveries
all over the world-all at low cost.
We all want simple solutions to living
a healthy life. Sometimes it takes those
on the outside to offer up the best
solutions for those of us on the inside.
Therefore, how we're connected with
each other offers up fertile opportunity.
Creative problem solving takes teams
of invested members chiseling away at
change and constructing new shape and
form to our world. The great fortune for
us all is that big solutions can sometimes
stem from small, simple changes we
make. Surviving on earth, let alone
thriving and living a long life, is no easy
task. We need simple solutions to thrive
amidst chronic health conditions and
complex circumstances. Let's continue
to let the tribe bring in the solutions and
open up the white space for more and
more simple changes to take hold. Let's
get healthier faster.
I'm noodling on an idea for a drivethru urgent care clinic and thinking
about creating a new coast-to-coast
network for expert moms. And there are
initiatives in the works for facilitating
physician sharing online. What are your
solutions for simplifying health care?
childrenshospital s.org
http://seattlemamadoc.seattlechildrens.org
http://www.childrenshospitals.org
Table of Contents for the Digital Edition of Children's Hospitals Today - Spring 2014
Children's Hospitals Today - Spring 2014
Contents
Editor's Note
President's Message
Reader Commentary
Everyday Heo
Transforming Care
Measuring Up
Data Breach: 10 Ways to Prepare and Respond
A Fresh Take
Balancing the Business of Care
Better Together
Public Policy Update
Board Member Q&A
Child's Story
Children's Hospitals Today - Spring 2014
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