The ATA Chronicle - November/December 2021 - 18

Figure 2
Add specific words to narrow your results
results but not so many that
you'll never have time to get
through all of them.
Once you find the groups
you're interested in, you'll
have to request to join
them. Since most groups on
LinkedIn are closed to the
public, you'll need to provide
the group administrator with
an idea of why you want to
join. This is an easy step: just
mention you work in this
field and are a translator who
helps these professionals
communicate, etc.
Most groups that are active
will have an administrator
who reviews these requests
and approves them regularly.
Others might be less active
and could take much longer
to approve requests to join.
Either way, this is a longterm
game, so be patient and
keep joining groups where
you might find your ideal
clients hanging out!
How Do You Make
LinkedIn Groups Part
of Your Marketing
Strategy?
targeted approach allows me
to find the people with whom
I really want to connect.
From there, I can look
at each group and decide
whether I want to request
to join it. Here are some of
the client-facing groups I've
joined on LinkedIn.
y Life Science &
Pharmaceutical Industry in
the New Global Economy
y Hispanic Pharmaceutical
Industry Professionals
y Brazil & Latin American
Pharma Industry-
Business Development,
Licensing, and Portfolio
y Women in the
Pharmaceutical Industry
You can see that these
groups are very nichespecific,
so I know I'm not
18 The ATA Chronicle | November/December 2021
wasting my time joining
groups where I won't find
ideal clients and networking
opportunities. You can do
the same by taking a simple
search term, choosing the
" Groups " option, or filtering
only for Groups in the
results, and trying to add
specific words to narrow
your results. The goal is to
end up with a wide range of
Now that you know more
about strategically searching
for and joining groups on
LinkedIn where your ideal
clients hang out, you need to
think about what you'll do
once you join these groups.
Here are five tips to help you
work LinkedIn Groups into
your marketing strategy:
Network with ease. People
join LinkedIn Groups
because they want to be in a
community with others who
share similar interests, goals,
and challenges. Search your
groups for conversations
where you can add value and
continue the discussion.
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