The ATA Chronicle - September/October 2022 - 4

FROM THE PRESIDENT
The Board's Annual Strategy Day
A
MADALENA
SÁNCHEZ ZAMPAULO
president@atanet.org
@mszampaulo
s I make my way
home from the
summer ATA Board
of Directors meeting and
Strategy Day in Chicago,
I find myself drawing
connections about the many
items the Board discussed
over the course of three
days together.
First, we met on Friday,
August 5, for our Annual
Strategy Day. This is a
day where the Board
discusses big-picture issues
affecting the translation
and interpreting (T&I)
professions, buyers of T&I
services, and the Association
as a whole. We do this
exercise to stay current
about issues to keep in
mind throughout the year,
with a mindset on how we
can be proactive and make
improvements to areas
like member benefits, the
Annual Conference, the
Association's finances, and
more over the coming years.
This year, we discussed:
y External and big-picture
trends in the world that
affect our professions
y Booming areas of
specialization in T&I
y Membership retention
and growth
y The future of ATA and the
Annual Conference
And while I don't have
the space in my column
to go into these topics in
great detail, I do think it's
worth sharing that the
Board found several areas
where we can support our
members as we continue to
see growth in specific areas
of specialization, such as
video remote interpreting
(VRI), video game and app
localization, subtitling
and dubbing, multilingual
copywriting, and user
experience (UX) writing.
This support includes
putting more focus on our
professional development
and business practices
programs to continue
developing content and
education on important
topics related to specific
areas and industries,
skills-building, and the
future of technology in
our professions. We also
discussed the continued
4 The ATA Chronicle | September/October 2022
importance of advocacy and
public relations as we look to
the future.
Our Annual
Strategy Day
allows us to
take a step back
and look at the
big picture,
focusing on
ways to address
challenges
related to our
professions and
the Association.
Our Annual Strategy
Day is one of my favorite
meetings with ATA's Board,
as it allows us to take a step
back and look at the big
picture, focusing on ways to
address challenges related
to our professions and the
Association. Huge thanks
to President-Elect Veronika
Demichelis for planning our
Strategy Day this year. It was
one of the most productive
I've experienced in my eight
years on the Board. Watch for
big things to come!
We were also in Chicago
to tour two potential hotel
venues for the 2026 Annual
Conference. This coincided
well with the Strategy Day
topic of the future of the
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The ATA Chronicle - September/October 2022

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