The ATA Chronicle - November/December 2022 - 12

ATA STRATEGY COMMITTEE
By John Milan
As part of its advisory function, ATA's Strategy Committee has analyzed
and discussed several strategic visions for the Association, reviewing
what we now offer and how we can leverage it to ensure relevancy,
serve our members, and attract new professionals.
he Strategy Committee
advises ATA's Board of
Directors on big-picture
issues, focusing on the
medium to long term, while
addressing trends affecting
our profession and the way in
which ATA and our members
can respond to them.
Members of the committee
T
represent both new and
experienced translators/
interpreters working in a
variety of specializations. The
committee works remotely
throughout the year, typically
meeting in person at ATA's
Annual Conference.
As part of its advisory
function, the committee
has analyzed and discussed
several strategic visions for
ATA, reviewing what we now
offer and how we can leverage
it to ensure relevancy,
serve our members, and
attract new professionals.
The committee's current
strategy entails promoting
the Association as the
" Professional Home for
Translators and Interpreters. "
The details of this vision,
and how ATA can implement
it, are still being developed.
12 The ATA Chronicle | November/December 2022
The key, however, is
leveraging the Association's
ability to meet a wide range
of needs for translation
and interpreting (T&I)
professionals at every stage of
their career.
The language services
market is constantly evolving,
growing, and adapting to
changes in technology and
economic forces. ATA and
its members are affected by
these changes. The Board
needs data and analyses to
make informed decisions
about the industry, the
Association, and individual
members' livelihoods. Here
are some of the initiatives the
Strategy Committee has been
working on to help the Board
in their task.
Analyzing Ways
to Broaden ATA's
Appeal and Attract/
Retain Members
Moving forward, ATA
will work increasingly on
broadening its appeal to
attract and retain new
members by making them
feel the Association is a
place every T&I professional
can call home, regardless
of where they are in their
career. ATA is uniquely
positioned to help people as
their needs change, including
getting started, professional
development, networking,
finding clients, becoming
certified, and advocating
on behalf of the profession.
The Strategy Committee
looks forward to sharing
more details in the near
future as this vision and its
implementation take shape.
The committee has also
been examining ATA's
response to the long-term
trend of slowly declining
membership. The committee
has been working through
the pros and cons of the
following action items, often
in coordination with the
Membership Committee, as
ways to boost membership in
the medium term:
y Investing in more
outreach/communications
to non-member T&Is.
Too many practitioners
in our profession are still
unfamiliar with ATA and
its benefits.
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The ATA Chronicle - November/December 2022

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