The ATA Chronicle - November/December 2022 - 16

The overall message to share
in your case studies is how you
deliver value to clients.
Talk to your client and
ask if you can tell the story
of how you worked together
in the form of a case study.
Many clients will be happy
to oblige. In fact, they
may even see a case study
as an additional form of
advertising for their own
business or organization.
If you can't think of a
specific success story from a
client that could eventually
be turned into a case study,
start collecting messages
from your clients with
compliments about your
work. Once you receive a
message that showcases a
16 The ATA Chronicle | November/December 2022
really spectacular outcome
for a client, you'll have the
inspiration for the content
you need to write a solid case
study worth sharing.
Understand the Format
of a Case Study So You
Can Write One
The format of a case study
is quite simple. Keeping
in mind the client success
story you plan to share,
you'll want to include some
specific information, usually
in this order:
y Information about
the client's business/
organization (e.g., size,
industry, what they offer,
who they serve, how long
they've been in business,
their objectives).
y Context in the form of a
pain point or challenge the
client was facing before
they hired you, including
what might have happened
if they hadn't solved
their challenge and any
solutions they might have
tried before.
y The client's decisionmaking
process, including
how they found out about
your services, who was
involved in making the
decision to hire you, and
what they found important
when making their decision.
y The solution you
provided the client and
how it met (or better,
how it exceeded!) their
expectations.
y How the solution worked
for the client, including
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The ATA Chronicle - November/December 2022

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