F reelance translators are commonly advised to diversify their offerings, learn search engine optimization (SEO), communicate their value to the customer through personalized messages, and stay in constant contact with potential clients to establish a stable business with a steady stream of clients. These are worthy endeavors. With only eight hours in the workday, however, this advice can generate a lot of work for one person. The good news is that all of it can be rolled into one powerful approach through the strategic use of digital products to create passive income streams and attract potential clients even when you aren't working. PASSIVE INCOME STREAMS to ATTRACT CLIENTS for TRANSLATORS There are many ways to funnel clients to your business. Get creative and give some thought to what makes clients tick. By Carlie Sitzman 12 The ATA Chronicle | March/April 2023 Digital Products by Translators for Clients A wide array of digital products and services exists. One sector of the digital market that is currently on the rise is content creation. Translators offer a unique intercultural perspective coupled with specialized professional knowledge, which gives them a strong competitive advantage when it comes to creating oneof-a-kind content. Serving up valuable information to clients is a great way to capture their attention for all the right reasons. Turn that into an income stream as well and you'll be killing two birds with one stone. The best part is that once your digital products are out garnering attention, it doesn't take much work to keep them going. www.atanet.orghttp://www.atanet.org