The ATA Chronicle - May/June 2023 - 7

FROM THE EXECUTIVE DIRECTOR
Transitioning to New Heights!
KELLI C. BAXTER
kelli@atanet.org
he American Translators
Association's Board
of Directors met May
6-7 in Alexandria, Virginia,
in conjunction with the
Certification Committee and
Language Chairs meetings.
Highlights of the meeting
included an update on the
internal operations, staffing
changes, and future needs
of our Headquarters offices
in Alexandria.
T
Additions to Our
Headquarters Team:
In the past six months,
ATA Headquarters has
experienced much transition,
including changes within our
team. While you'll certainly
already be familiar with
some of the names listed
below, I wanted to take this
opportunity to introduce
you to the newly expanded
Headquarters team:
Adrian Aleckna, CMP
Director, Professional
Development and Events
Caron Bailey, CAE
Manager, Certification
Program
Kathryn DeVito
Manager, Membership
and Communications
Stacy Fowler
Manager, Information
Systems
Cat Kenol
Coordinator, Professional
Development and Events
Maddie Mayuga
Specialist, Membership
Administrative
Trenton " TJ " Morgan
Coordinator,
Social Media and
Communications
Jamie Padula
Manager, Chapter and
Division Relations
Jeff Sanfacon
Manager, Publications
I noted in my last column
that membership is essential
to any association and can
provide an invaluable avenue
to contribute to its growth.
I'm excited to bring together
a beautifully blended team
of professionals with more
than 40 years of combined
experience in association
management, marketing,
communications, and more.
They bring to ATA their
enthusiasm, creative spirit,
and industry experience to
meet our members where
they are.
As we prepare to launch
our new association
management system this
summer, we'll concentrate
on the full membership
experience by enhancing
our communication tools,
expanding our technology
capabilities, and bringing
new ways to engage online.
Mentoring programs,
spotlighting our members
and what they're doing
in the T&I industry, will
bring a renewed sense
of belonging to ATA for
our members. Expanding
membership outreach to
universities and enhancing
our existing affinity
program are just a few areas
of concentration. The team
will continue to engage
with committee members
this summer to get to know
leadership and help execute
committee goals this year.
Membership Matters: Our
mid-year membership
campaign will launch in
June. I challenge you all
to contact a previous ATA
member and encourage them
to rejoin this summer. As we
www.ata-chronicle.online
begin planning for Strategy
Day, which coincides with
the next Board of Directors
meeting in August, I hope
to hear more ideas from you
that can help retain members
and bring new ones to ATA.
Virtual Conference Kudos:
I'd like to thank the Virtual
Conference Committee
who successfully hosted
ATA's first one-day Virtual
Conference on May 20th.
Committee members Andy
Benzo, Robert Sette, and
Nora Diaz spent the past five
months preparing for a full
day of networking, education,
and insightful conversation
that resulted in some new
ATA members as well as
returning members! Their
programming provided great
insight into what members
want, and bringing a virtual
conference to life was proof
that meeting our members
where they are is crucial to
membership retention. With
an initial goal of getting 200
registrants, they exceeded
that number with more than
500 total registrants from
all over the world. Kudos
to the entire Professional
Development Committee and
the Virtual Conference team
for your vision and flawless
execution. We look forward
to seeing a summary article
in an upcoming issue and
making plans for a future
Virtual Conference.
As always, your support of
ATA and the Headquarters
team is valued and
appreciated! I encourage
members to reach out to the
Headquarters team with any
questions or if you need
assistance.
American Translators Association 7

https://www.ata-chronicle.online/none/from-the-executive-director-meeting-our-members-where-they-are-ata-is-casting-its-net-in-2023/ https://www.atanet.org/event/translating-interpreting-the-future-empowering-professionals-to-innovate-and-thrive/ https://www.atanet.org/event/translating-interpreting-the-future-empowering-professionals-to-innovate-and-thrive/ https://www.atanet.org/about-us/team/ http://www.ata-chronicle.online

The ATA Chronicle - May/June 2023

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