The ATA Chronicle - September/October 2024 - 16

BE THE
Building a More
Sustainable
Future through
B Certification
Aligning with the pillars of
what it means to be a Certified
B Corporation could be part
of what ushers language
professionals into the future.
By Jeffrey D. Stewart
oday's global landscape is changing before our very eyes.
Consequential questions around climate change and
human rights, among other contemporary challenges,
have become central missions of many initiatives throughout
the world. Nowhere are these efforts more urgent than in the
world of business, where a historically hallowed devotion to
shareholder primacy-that is, maximizing profit for owners,
come hell or high water-exposes and only further intensifies
the pressing issues of our times. It's time to recognize that
people matter, and the well-being of the planet matters. To put
it plainly, the blatant disregard of these stakeholder groups in
business operations is no longer tenable.
Today, consumers want to patronize companies that
align with their values-companies that invest in their local
communities and generate positive social and environmental
impact through their operations. With shareholder primacy now
seen as an untenable option, a different way of doing business
has emerged in its place: the decision to use business as a force
for good. It's for this reason that Certified B Corporations are
considered a trailblazing alternative to shareholder primacy.
These companies run a different playbook, one that puts people
and the planet on an equal playing field with profit.
This playbook is sometimes called " stakeholder capitalism. "
But what do these shifts mean for the T&I industry?
www.atanet.org
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16 The ATA Chronicle | September/October 2024

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The ATA Chronicle - September/October 2024

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Contents
The ATA Chronicle - September/October 2024 - Cover
The ATA Chronicle - September/October 2024 - Contents
The ATA Chronicle - September/October 2024 - 3
The ATA Chronicle - September/October 2024 - 4
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The ATA Chronicle - September/October 2024 - 32
The ATA Chronicle - September/October 2024 - 33
The ATA Chronicle - September/October 2024 - Cover4
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