Clean Run Magazine - January 2007 - 82

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/mnt/data/www.nxtbook.com/fx/config_1.3/global.php on line 10 Letter to
the Editor I just subscribed to your magazine upon favorable
recommendations of a friend. I was excited to finally get my copy and
thrilled to see on the cover in the largest print aside from the Clean Run
name an article about problem focus and consistency in the ring. “Oh,
this is perfect for my problem dog!” I thought as I eagerly flipped to
the article. The first half of the lead article built up the enthusiasm to
solve the problems and then suggested we table the magazine and go order a
CD from your website. I understand the writer’s sincerity about the tape
being that good, however, it is still a “bait and switch.” True, there
were some helpful pointers that followed in the articles. But I left the
article thinking that I really am missing something important now if I
don’t order the CD. That would be great if it were an advertisement. I
did not subscribe to the magazine expecting main-line articles to be
marketing teasers for additional purchase items. I’m sure that you have
a marketing and advertising section for that. Disappointed, Lloyd Fulcer
Thank you for writing. I understand your concerns, but I assure you that
we in no way purposely set up a bait and switch. The person who wrote the
article is not an employee of Clean Run, and in fact, doesn’t even get
paid for contributing to the “Trainer’s Forum.” The Forum is an area
where we give instructors from around the world a chance to increase their
visibility by sharing their knowledge and ideas. We edit grammar, but we
don’t edit the content. We also don’t know in advance how authors are
going to respond to a question. Trainers are randomly selected each month
by Brenna Fender a freelance writer and she deals directly with them to
get contributions. No one at Clean Run sees an article until it’s
complete. So there is no “set up.” This particular author was
mentioning resources that he’s found to be valuable, and he was
particularly enthusiastic about Lanny Bassham’s Mental Management audio
CD. In the same article, another author mentioned Coach John Wooden’s
website and one of Lance Armstrong’s books—we don’t sell these
items, but I wouldn’t cut them from the article any more than I would
cut the Bassham CD reference. There is no way in the limited space that
authors have in the forum that they can cover everything on a topic. What
authors try to do is hit upon key points to give people ideas to pursue.
So they frequently name additional resources. Some of these resources are
free; some are not. Some of them Clean Run sells; some of them are sold by
other companies. I would consider it a problem if the suggestion to
purchase the Bassham CD was the only thing presented in the article, but
there were lots of other ideas from three other people. Overall, I feel
there was a good diversity in opinions. I also don’t think that the
article was saying that you had to purchase the CD to solve your problem.
It was simply another place to go for information if it’s needed.
Trainers do occasionally mention resources that they find helpful to them,
and those resources are often available from Clean Run. There is bound to
be overlap since the goal of our retail business is to carry “everything
agility.” Most of the books we review are going to be books that we carry
because we try to stock every book and DVD on agility. My rule has been
would we mention the resource if Clean Run didn’t sell it? If the answer
is yes, then I don’t think it’s something that we should censor. Thank
you for expressing your concerns, Course Diagram Keys 1 1 1 1 1 BC FC FT
RC LOP RFP FC Monica Percival Moving ? FT Inside the US: 800.311.6503
Mon-Fri: 9am to 5pm EST Outside the US: 413.532.1389 Fax: 413.532.1590
Email: info@cleanrun.com Write: Clean Run 35 N. Chicopee St., Unit 4
Chicopee, MA 01020 Online Store: www.cleanrun.com Contact Missing or
Damaged Issue? Replacements for missing issues cannot be sent out until
the 12th of the month for example, May 12 for the May issue for US
subscriptions and the 25th of the month for example, May 25 for the May
issue for Canadian and overseas subscriptions. Delivery times for
periodicals mail can vary even within the same city, so please be patient
and wait until the 12th to report a missing issue. However, issues that
have been damaged in the mail should be reported immediately. Clean Run It
can take 6-8 weeks for changes of address to take effect, so please try to
submit address changes before you move. You can call, write, or email us
with the information. D3 D2 D1 T H2 H3 H1 Letters to the Editor We welcome
comments on the magazine as well as letters to the editor. Please send to
letters@cleanrun.com 82 Clean Run | January 07 Warning : Unknown : The session id contains invalid characters, valid
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Clean Run Magazine - January 2007

Table of Contents for the Digital Edition of Clean Run Magazine - January 2007