Clean Run Magazine - January 2008 - 5
Editorializing… The Straight Story on Some Surprising Questions By Monica Percival Happy New Year! I’d like to take this opportunity to thank our loyal subscribers; I appreciate your joining us for another year of Clean Run. It’s hard for me to believe that this is our 14th year of publication! I’d also like to welcome those of you who are reading your first issue of the magazine; I hope you have fun and success in this sport at whatever level you choose to participate. I spent a lot of time going through the replies to the 2007 readership survey. There were several responses that came up multiple times that both surprised and concerned me. They surprised me because I mistakenly thought the answers fell within the realm of general knowledge, and they concerned me because the comments indicated that people are making judgments about the company based on erroneous assumptions. So I want to kick off the new year by setting the record straight. Why does the magazine only endorse certain products? There are a lot more products available than those you show in the magazine. None of the products advertised in the magazine are endorsed by the magazine. What you see in the magazine are paid advertisements that people purchase to promote their products and services. This is true even for products and events advertised by cleanrun.com. I do not choose our advertisers; they choose Clean Run. You can find our ad rates and specifications at www.cleanrun.com. Select Advertising from the Magazine home page. I would love to have more ads; besides the fact that I enjoy discovering new products, increasing ad revenue allows me to add new features to the magazine and, maybe some day, to reduce the subscription rate. How do you select which dogs you do memorials for? There are a lot of great dogs you haven’t recognized. The memorials that we publish, including the one for my own dog, Lazer, are paid advertisements as are the “congratulations” for dogs and handlers. I do not choose which dogs are, or are not, included. The bulk of the magazine’s ad income comes from January 08 | Clean Run this type of ad, and that income is critical for paying production costs and helping keep the subscription rates from increasing. Revenue from subscriptions is not sufficient for covering the cost of producing each issue. Paid advertising is vital. Clean Run only uses particular writers. It’s well known that certain people can’t get published. Anyone, anywhere in the world, can submit an article to the magazine. You can find submission guidelines at www.cleanrun.com. Select Submissions from the Magazine home page. I would also like to read articles by many of the people that readers frequently request! Unfortunately, not everyone can or wants to write for the magazine. Some peoples’ talents lie in training rather than writing, others don’t have time to write because of their schedule, and others don’t want to put their methods down in writing for a myriad of reasons. While I often pursue people to write based on suggestions from readers, most writers establish a relationship with the magazine by contacting me and pitching an idea. Don’t expect or wait for a personal invitation to submit an article or an idea: make yourself known. I’m tired of seeing the same dogs in the magazine over and over again. I always encourage writers to submit photos with their articles. Unfortunately, they aren’t always able to do so. In these cases it’s up to me and the graphic designer to come up with photos that illustrate the concepts and techniques being demonstrated. These photos have to be done within our schedules and our circle of travel. We don’t have the time or budget to fly around the country and find different models, so we frequently rely on the office dogs as models. I only have space to touch on the main issues. If you have other questions or want further clarification on magazine policies or practices, please contact me at monica@cleanrun.com. 5
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Clean Run Magazine - January 2008
Table of Contents for the Digital Edition of Clean Run Magazine - January 2008
Clean Run Magazine - January 2008
Contents
Editorializing: The Straight Story on Some Surprising Questions
Tip of the Month
Everything You Always Wanted to Know About Agility…
Backyard Dogs
When Pigs Fly: Agility Success with “Impossible” Dogs
On Course with Ali Roukas-Canova
Balance at the Start Line
Trainer's Forum
Skill of the Month
Spy Kids: Happy Birthday!
Foundation Fundamentals: Dealing with Distractions, Part 1
Speeding Up Your Two-on/Two-off Contacts
A Chute of a Different Color
Using Periodization to Create Peak Performance
Shelter Champs: Ben
Focus on Fun
In Cider
Distance Challenge
Cece’s Gym Exercise of the Month: Get on the Ball Basics
Dealing with People Who Just Don’t Get It
Course Diagram Keys
Clean Run Magazine - January 2008 - Clean Run Magazine - January 2008
Clean Run Magazine - January 2008 - 2
Clean Run Magazine - January 2008 - Contents
Clean Run Magazine - January 2008 - 4
Clean Run Magazine - January 2008 - Editorializing: The Straight Story on Some Surprising Questions
Clean Run Magazine - January 2008 - Tip of the Month
Clean Run Magazine - January 2008 - Everything You Always Wanted to Know About Agility…
Clean Run Magazine - January 2008 - Backyard Dogs
Clean Run Magazine - January 2008 - 9
Clean Run Magazine - January 2008 - 10
Clean Run Magazine - January 2008 - When Pigs Fly: Agility Success with “Impossible” Dogs
Clean Run Magazine - January 2008 - 12
Clean Run Magazine - January 2008 - 13
Clean Run Magazine - January 2008 - 14
Clean Run Magazine - January 2008 - 15
Clean Run Magazine - January 2008 - On Course with Ali Roukas-Canova
Clean Run Magazine - January 2008 - 17
Clean Run Magazine - January 2008 - 18
Clean Run Magazine - January 2008 - 19
Clean Run Magazine - January 2008 - Balance at the Start Line
Clean Run Magazine - January 2008 - 21
Clean Run Magazine - January 2008 - 22
Clean Run Magazine - January 2008 - 23
Clean Run Magazine - January 2008 - Trainer's Forum
Clean Run Magazine - January 2008 - 25
Clean Run Magazine - January 2008 - 26
Clean Run Magazine - January 2008 - 27
Clean Run Magazine - January 2008 - 28
Clean Run Magazine - January 2008 - Skill of the Month
Clean Run Magazine - January 2008 - 30
Clean Run Magazine - January 2008 - 31
Clean Run Magazine - January 2008 - Spy Kids: Happy Birthday!
Clean Run Magazine - January 2008 - 33
Clean Run Magazine - January 2008 - 34
Clean Run Magazine - January 2008 - 35
Clean Run Magazine - January 2008 - 36
Clean Run Magazine - January 2008 - 37
Clean Run Magazine - January 2008 - Foundation Fundamentals: Dealing with Distractions, Part 1
Clean Run Magazine - January 2008 - 39
Clean Run Magazine - January 2008 - 40
Clean Run Magazine - January 2008 - 41
Clean Run Magazine - January 2008 - 42
Clean Run Magazine - January 2008 - Speeding Up Your Two-on/Two-off Contacts
Clean Run Magazine - January 2008 - 44
Clean Run Magazine - January 2008 - 45
Clean Run Magazine - January 2008 - 46
Clean Run Magazine - January 2008 - 47
Clean Run Magazine - January 2008 - 48
Clean Run Magazine - January 2008 - 49
Clean Run Magazine - January 2008 - 50
Clean Run Magazine - January 2008 - A Chute of a Different Color
Clean Run Magazine - January 2008 - 52
Clean Run Magazine - January 2008 - 53
Clean Run Magazine - January 2008 - Using Periodization to Create Peak Performance
Clean Run Magazine - January 2008 - 55
Clean Run Magazine - January 2008 - 56
Clean Run Magazine - January 2008 - 57
Clean Run Magazine - January 2008 - 58
Clean Run Magazine - January 2008 - Shelter Champs: Ben
Clean Run Magazine - January 2008 - 60
Clean Run Magazine - January 2008 - 61
Clean Run Magazine - January 2008 - 62
Clean Run Magazine - January 2008 - Focus on Fun
Clean Run Magazine - January 2008 - 64
Clean Run Magazine - January 2008 - 65
Clean Run Magazine - January 2008 - 66
Clean Run Magazine - January 2008 - In Cider
Clean Run Magazine - January 2008 - 68
Clean Run Magazine - January 2008 - 69
Clean Run Magazine - January 2008 - 70
Clean Run Magazine - January 2008 - Distance Challenge
Clean Run Magazine - January 2008 - 72
Clean Run Magazine - January 2008 - 73
Clean Run Magazine - January 2008 - Cece’s Gym Exercise of the Month: Get on the Ball Basics
Clean Run Magazine - January 2008 - 75
Clean Run Magazine - January 2008 - 76
Clean Run Magazine - January 2008 - 77
Clean Run Magazine - January 2008 - 78
Clean Run Magazine - January 2008 - 79
Clean Run Magazine - January 2008 - 80
Clean Run Magazine - January 2008 - Dealing with People Who Just Don’t Get It
Clean Run Magazine - January 2008 - Course Diagram Keys
Clean Run Magazine - January 2008 - 83
Clean Run Magazine - January 2008 - 84
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