Contract - September 2014 - 45

Livraria Cultura
Architect Studio MK27
Client Livraria Cultura
Where São Paulo, Brazil
What 27,000 total square feet
on two floors plus a mezzanine
Cost/sf Withheld at client's
request
For a full project source
list, see page 84 or
visit contractdesign.com.

B

ookstores have changed a lot since Sergio Herz's
grandmother, Eva Herz, founded her book business in
1947 in Brazil. "She left Germany during World War II, came
to Brazil with a bag full of books and set up shop, helping
those who couldn't afford to buy books by lending them
out," says Herz, who is CEO of Livraria Cultura, which grew from his
grandmother's business to become Brazil's largest bookseller, with
19 stores in eight Brazilian states.
When Herz commissioned architect Marcio Kogan of São
Paolo-based Studio MK27 to design the newest of the company's
stores in that city, he wanted a place that would be relevant to
today's digital-era clientele which purchase books and increasingly
read content online.
"At the end of the day, people don't have to come into a store
anymore because they can buy what they want online," Herz says.
"So, in thinking about the new store, we asked 'Why would people
go there?'"
The multifaceted spaces designed by Kogan and his team
that comprise the bookstore-which is as much about socializing
and facilitating an array of experiences as it is about books and
contract



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Contract - September 2014

Table of Contents for the Digital Edition of Contract - September 2014

Contract - September 2014
Contents
Editorial
Industry News
Columnist: Developing a Fee Strategy Focused on Quality
Product Focus: Cut Like a DiamondProduct Focus: Cut Like a Diamond
Product Focus: An Elegant Illusion
Product Briefs
Livraria Cultura
Fashion House Garhammer
Eurobike Porsche Showroom
3.1 Phillip Lim Microcosm
Beats by Dre
Competition: Library Awards
Designers Select: Retail
Sources
Ad Index
Installation: SOFTlab Fabricates a Flowery Fantasy in a SoHo Store
Contract - September 2014 - Intro
Contract - September 2014 - Contract - September 2014
Contract - September 2014 - Cover2
Contract - September 2014 - 1
Contract - September 2014 - Contents
Contract - September 2014 - 3
Contract - September 2014 - 4
Contract - September 2014 - 5
Contract - September 2014 - 6
Contract - September 2014 - 7
Contract - September 2014 - 8
Contract - September 2014 - 9
Contract - September 2014 - 10
Contract - September 2014 - 11
Contract - September 2014 - Editorial
Contract - September 2014 - 13
Contract - September 2014 - Industry News
Contract - September 2014 - 15
Contract - September 2014 - 16
Contract - September 2014 - 17
Contract - September 2014 - 18
Contract - September 2014 - 19
Contract - September 2014 - 20
Contract - September 2014 - 21
Contract - September 2014 - 22
Contract - September 2014 - 23
Contract - September 2014 - Columnist: Developing a Fee Strategy Focused on Quality
Contract - September 2014 - 25
Contract - September 2014 - 26
Contract - September 2014 - 27
Contract - September 2014 - Product Focus: Cut Like a DiamondProduct Focus: Cut Like a Diamond
Contract - September 2014 - 29
Contract - September 2014 - Product Focus: An Elegant Illusion
Contract - September 2014 - 31
Contract - September 2014 - 32
Contract - September 2014 - 33
Contract - September 2014 - Product Briefs
Contract - September 2014 - 35
Contract - September 2014 - 36
Contract - September 2014 - 37
Contract - September 2014 - 38
Contract - September 2014 - 39
Contract - September 2014 - 40
Contract - September 2014 - 41
Contract - September 2014 - Livraria Cultura
Contract - September 2014 - 43
Contract - September 2014 - 44
Contract - September 2014 - 45
Contract - September 2014 - 46
Contract - September 2014 - 47
Contract - September 2014 - Fashion House Garhammer
Contract - September 2014 - 49
Contract - September 2014 - 50
Contract - September 2014 - 51
Contract - September 2014 - 52
Contract - September 2014 - 53
Contract - September 2014 - Eurobike Porsche Showroom
Contract - September 2014 - 55
Contract - September 2014 - 56
Contract - September 2014 - 57
Contract - September 2014 - 3.1 Phillip Lim Microcosm
Contract - September 2014 - 59
Contract - September 2014 - 60
Contract - September 2014 - 61
Contract - September 2014 - 62
Contract - September 2014 - 63
Contract - September 2014 - Beats by Dre
Contract - September 2014 - 65
Contract - September 2014 - 66
Contract - September 2014 - 67
Contract - September 2014 - 68
Contract - September 2014 - 69
Contract - September 2014 - 70
Contract - September 2014 - 71
Contract - September 2014 - 72
Contract - September 2014 - 73
Contract - September 2014 - Competition: Library Awards
Contract - September 2014 - 75
Contract - September 2014 - 76
Contract - September 2014 - 77
Contract - September 2014 - 78
Contract - September 2014 - 79
Contract - September 2014 - 80
Contract - September 2014 - 81
Contract - September 2014 - Designers Select: Retail
Contract - September 2014 - 83
Contract - September 2014 - Sources
Contract - September 2014 - 85
Contract - September 2014 - Ad Index
Contract - September 2014 - 87
Contract - September 2014 - Installation: SOFTlab Fabricates a Flowery Fantasy in a SoHo Store
Contract - September 2014 - Cover3
Contract - September 2014 - Cover4
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