Contract - April 2015 - 74
A freestanding, pitched-roof
structure within the restaurant
conceals restrooms and
storage (above). The designers
created the full graphic
identity for the restaurant,
including chopstick holders
and a Koi fish illustration
(right) that appears on menus
and other place setting
elements. Custom woodwork
wrapping a bar and serving
station (opposite) contrasts
gray concrete walls.
Herrera and Morell wanted a traditional presentation of
Japanese design elements for their restaurant, in which an open
kitchen at the rear of the main dining room allows all to see Nozomi's
sushi chefs at work. Masquespacio's design also recontextualizes
traditional Asian design with modern forms and materials in a way that
separates these familiar and timeworn tropes away from stereotypical
clichés. "We don't like to appeal to common topics in our projects,"
Hernández says. "If we appeal to them, we try to reinterpret them."
In a comprehensive approach, Masquespacio also designed the
complete brand identity for the restaurant, including logos for all place
74
setting elements, menus, chopstick holders, and even the owners'
business cards. An illustration of Koi fish, a symbol of good luck and
perseverance in Japanese culture, is seen on menus and other place
setting elements. Masquespacio also commissioned calligraphy in the
Japanese writing style hiragana for the brand identity.
The Spanish designers effectively infuse Japanese sensibilities
and blend two distinct time periods. The restaurant is thoroughly
Japanese. "In this case," Hernández says, "the project gave us the
opportunity to tell our own history and vision of Japan." c
contractdesign.com
APRIL 2015
http://www.contractdesign.com
Contract - April 2015
Table of Contents for the Digital Edition of Contract - April 2015
Contents
Editorial
Industry News
Columnist: Implementing Data in Practice: A Profit Opportunity
Product Focus: Not So Quiet Luxury
Product Briefs
ICFF Preview
Mondrian London
Hexagone
Nozomi Sushi Bar
Mott 32
Lanserhof Tegernsee
Law Estate Wines
After the Flood
Starbucks Roastery
Designers Select: Hospitality
Sources
Ad Index
Exhibition: Provocations: The Architecture and Design of Heatherwick Studio
Contract - April 2015 - Intro
Contract - April 2015 - Cover1
Contract - April 2015 - Cover2
Contract - April 2015 - 1
Contract - April 2015 - 2
Contract - April 2015 - 3
Contract - April 2015 - Contents
Contract - April 2015 - 5
Contract - April 2015 - 6
Contract - April 2015 - 7
Contract - April 2015 - 8
Contract - April 2015 - 9
Contract - April 2015 - 10
Contract - April 2015 - 11
Contract - April 2015 - 12
Contract - April 2015 - 13
Contract - April 2015 - 14
Contract - April 2015 - 15
Contract - April 2015 - Editorial
Contract - April 2015 - 17
Contract - April 2015 - 18
Contract - April 2015 - 19
Contract - April 2015 - 20
Contract - April 2015 - 21
Contract - April 2015 - Industry News
Contract - April 2015 - 23
Contract - April 2015 - 24
Contract - April 2015 - 25
Contract - April 2015 - 26
Contract - April 2015 - 27
Contract - April 2015 - 28
Contract - April 2015 - 29
Contract - April 2015 - 30
Contract - April 2015 - 31
Contract - April 2015 - Columnist: Implementing Data in Practice: A Profit Opportunity
Contract - April 2015 - 33
Contract - April 2015 - 34
Contract - April 2015 - 35
Contract - April 2015 - Product Focus: Not So Quiet Luxury
Contract - April 2015 - 37
Contract - April 2015 - Product Briefs
Contract - April 2015 - 39
Contract - April 2015 - 40
Contract - April 2015 - 41
Contract - April 2015 - 42
Contract - April 2015 - 43
Contract - April 2015 - 44
Contract - April 2015 - 45
Contract - April 2015 - 46
Contract - April 2015 - 47
Contract - April 2015 - 48
Contract - April 2015 - 49
Contract - April 2015 - ICFF Preview
Contract - April 2015 - 51
Contract - April 2015 - 52
Contract - April 2015 - 53
Contract - April 2015 - 54
Contract - April 2015 - 55
Contract - April 2015 - Mondrian London
Contract - April 2015 - 57
Contract - April 2015 - 58
Contract - April 2015 - 59
Contract - April 2015 - 60
Contract - April 2015 - 61
Contract - April 2015 - 62
Contract - April 2015 - 63
Contract - April 2015 - Hexagone
Contract - April 2015 - 65
Contract - April 2015 - 66
Contract - April 2015 - 67
Contract - April 2015 - 68
Contract - April 2015 - 69
Contract - April 2015 - Nozomi Sushi Bar
Contract - April 2015 - 71
Contract - April 2015 - 72
Contract - April 2015 - 73
Contract - April 2015 - 74
Contract - April 2015 - 75
Contract - April 2015 - Mott 32
Contract - April 2015 - 77
Contract - April 2015 - 78
Contract - April 2015 - 79
Contract - April 2015 - 80
Contract - April 2015 - 81
Contract - April 2015 - Lanserhof Tegernsee
Contract - April 2015 - 83
Contract - April 2015 - 84
Contract - April 2015 - 85
Contract - April 2015 - 86
Contract - April 2015 - 87
Contract - April 2015 - 88
Contract - April 2015 - 89
Contract - April 2015 - Law Estate Wines
Contract - April 2015 - 91
Contract - April 2015 - 92
Contract - April 2015 - 93
Contract - April 2015 - 94
Contract - April 2015 - 95
Contract - April 2015 - After the Flood
Contract - April 2015 - 97
Contract - April 2015 - 98
Contract - April 2015 - 99
Contract - April 2015 - 100
Contract - April 2015 - 101
Contract - April 2015 - Starbucks Roastery
Contract - April 2015 - 103
Contract - April 2015 - 104
Contract - April 2015 - 105
Contract - April 2015 - Designers Select: Hospitality
Contract - April 2015 - 107
Contract - April 2015 - Sources
Contract - April 2015 - 109
Contract - April 2015 - Ad Index
Contract - April 2015 - 111
Contract - April 2015 - Exhibition: Provocations: The Architecture and Design of Heatherwick Studio
Contract - April 2015 - Cover3
Contract - April 2015 - Cover4
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