BRAND REPORT 2017 what are your Brand Report 2017 Readers Name Their Favorite Product Brands The 2017 Contract Brand Report Awareness Survey was fielded as an internet survey utilizing a random sample of Contract magazine subscribers. A total of 264 respondents participated. Due to the breadth of the survey, not all respondents answered every category. * * * * 74 As a quality control, respondents were double screened (by list identification and self-reported occupation and company affiliation) to restrict participants to either an architectural or design function in one of four types of companies: Architectural firm Design firm Firm providing both architectural and design services Corporate architectural or design function (not affiliated with an industry manufacturing or distribution company) For the Contract Brand Report Awareness survey, respondents were asked to identify the top three manufacturers in 26 categories. Respondents were instructed to respond only for categories with which they have familiarity. All responses were unaided; no brand name prompts or lists were provided to assure responses were unbiased. Responses were tabulated and reported by each of the 26 categories. This survey provides a statistically valid comparison of results for the 2017 Contract Brand Report Awareness Survey with an overall margin of error of +/- 6.1 percent at the 95 percent confidence level. contractdesign.com DECEMBER 2017http://www.contractdesign.com