Contract Magazine - June 2018 - 90

PHOTOGRAPHY:

Key Design Highlights
Inspired by the "Eudaimonia
Machine" concept, the space
allows visitors to balance being
connected and disconnected
with both private work spaces
and common area.
Blu Dot designed the
environment, providing an
extensive range of furnishings
throughout.
Visitors enter the store
through the Gallery, a room
about identity and purpose,
and the first of five zones
within the space.
The heart of the space, the
Chamber is made up of small
rooms designed for deep
concentration.

90

Zones foster creativity and concentration
The first of the space's five zones was the Gallery, which contained
motivational books, clothing, and accessories, hanging on walls,
and resting on walnut tables, shale dressers, and white bookshelves.
Introductory wall text, including a "Letter from the Editor," explained
the concept and mapped out how to navigate the experience.
"This area is about positive peer pressure," Dewane says. "It sends
a message that this place honors positive creativity."
That area flowed directly into the Salon, an open space
fitted with couches, lounge chairs, ottomans, floor lamps, coffee
and side tables,and a small cafe serving Starbucks coffee and other
beverages-all meant to encourage lounging, socializing,
and shopping.
Guests then wound past temporary walls attached to
bookshelves to the Office, an open space centered on a large Strut
table lined with Real Good folded metal chairs and wall-mounted
shelves, containing work and home-related objects like planners,
how-to guides, and scented candles. One wall contained a colorful
collaborative art piece based on shopper/worker feedback, organized
by artist Giorgia Lupi. From here, visitors moved directly into the
Library, with its shelves full of books on productivity and motivation
and its soft lighting via Trace 4 Pendants, and navy and copper
Punk Lamps.

Finally, guests made their way to the Chamber, an unadorned
white area containing two closet-like rooms meant for heads-down
work. "It doesn't have anything distracting," Dewane says. "Just a desk
and a chair, and you sit down and you crank."
According to Schectman, every one of the Deep Work chamber
times was reserved in a single day, adding that customers love to
socialize and shop in the varied spaces, which each take on their own
personality and provide an energizing, engaging progression of
experiences. The compilation, she notes, has attracted a whole new set
of customers, including many that don't know anything about STORY,
through walk-ins, word of mouth, and special events.
With each new installation, STORY-which recently was bought
by Macy's-aims to bring to light a new theme, trend, or issue. Work/
Space hits the mark, prompting dialogue about the components
of a productive workplace and the future of office design. c

contractdesign.com

JUNE 2018


http://www.contractdesign.com

Contract Magazine - June 2018

Table of Contents for the Digital Edition of Contract Magazine - June 2018

Contract Magazine - June 2018
Contents
Editorial
Industry News
ICFF NYC
Coverings
HD Expo
Designer You Should Know: Yaiza Armbruster
Columnist: Designing a Better Survey
Product Focus: Invisible Innovation
NeoCon Preview
LinkedIn
Story
Hudson’s Bay Company
Holder Construction
Designers Select: Breakout Spaces
Sources
Backpage
Contract Magazine - June 2018 - Intro
Contract Magazine - June 2018 - Contract Magazine - June 2018
Contract Magazine - June 2018 - Cover2
Contract Magazine - June 2018 - 1
Contract Magazine - June 2018 - 2
Contract Magazine - June 2018 - 3
Contract Magazine - June 2018 - 4
Contract Magazine - June 2018 - 5
Contract Magazine - June 2018 - 6
Contract Magazine - June 2018 - 7
Contract Magazine - June 2018 - Contents
Contract Magazine - June 2018 - 9
Contract Magazine - June 2018 - 10
Contract Magazine - June 2018 - 11
Contract Magazine - June 2018 - 12
Contract Magazine - June 2018 - 13
Contract Magazine - June 2018 - 14
Contract Magazine - June 2018 - 15
Contract Magazine - June 2018 - 16
Contract Magazine - June 2018 - 17
Contract Magazine - June 2018 - 18
Contract Magazine - June 2018 - 19
Contract Magazine - June 2018 - Editorial
Contract Magazine - June 2018 - 21
Contract Magazine - June 2018 - 22
Contract Magazine - June 2018 - 23
Contract Magazine - June 2018 - 24
Contract Magazine - June 2018 - 25
Contract Magazine - June 2018 - Industry News
Contract Magazine - June 2018 - 27
Contract Magazine - June 2018 - 28
Contract Magazine - June 2018 - 29
Contract Magazine - June 2018 - 30
Contract Magazine - June 2018 - 31
Contract Magazine - June 2018 - 32
Contract Magazine - June 2018 - 33
Contract Magazine - June 2018 - 34
Contract Magazine - June 2018 - 35
Contract Magazine - June 2018 - 36
Contract Magazine - June 2018 - 37
Contract Magazine - June 2018 - ICFF NYC
Contract Magazine - June 2018 - 39
Contract Magazine - June 2018 - 40
Contract Magazine - June 2018 - 41
Contract Magazine - June 2018 - Coverings
Contract Magazine - June 2018 - 43
Contract Magazine - June 2018 - 44
Contract Magazine - June 2018 - 45
Contract Magazine - June 2018 - HD Expo
Contract Magazine - June 2018 - 47
Contract Magazine - June 2018 - Designer You Should Know: Yaiza Armbruster
Contract Magazine - June 2018 - 49
Contract Magazine - June 2018 - 50
Contract Magazine - June 2018 - 51
Contract Magazine - June 2018 - Columnist: Designing a Better Survey
Contract Magazine - June 2018 - 53
Contract Magazine - June 2018 - 54
Contract Magazine - June 2018 - 55
Contract Magazine - June 2018 - Product Focus: Invisible Innovation
Contract Magazine - June 2018 - 57
Contract Magazine - June 2018 - 58
Contract Magazine - June 2018 - 59
Contract Magazine - June 2018 - NeoCon Preview
Contract Magazine - June 2018 - 61
Contract Magazine - June 2018 - 62
Contract Magazine - June 2018 - 63
Contract Magazine - June 2018 - 64
Contract Magazine - June 2018 - 65
Contract Magazine - June 2018 - 66
Contract Magazine - June 2018 - 67
Contract Magazine - June 2018 - 68
Contract Magazine - June 2018 - 69
Contract Magazine - June 2018 - 70
Contract Magazine - June 2018 - 71
Contract Magazine - June 2018 - 72
Contract Magazine - June 2018 - 73
Contract Magazine - June 2018 - 74
Contract Magazine - June 2018 - 75
Contract Magazine - June 2018 - 76
Contract Magazine - June 2018 - 77
Contract Magazine - June 2018 - LinkedIn
Contract Magazine - June 2018 - 79
Contract Magazine - June 2018 - 80
Contract Magazine - June 2018 - 81
Contract Magazine - June 2018 - 82
Contract Magazine - June 2018 - 83
Contract Magazine - June 2018 - 84
Contract Magazine - June 2018 - 85
Contract Magazine - June 2018 - Story
Contract Magazine - June 2018 - 87
Contract Magazine - June 2018 - 88
Contract Magazine - June 2018 - 89
Contract Magazine - June 2018 - 90
Contract Magazine - June 2018 - 91
Contract Magazine - June 2018 - Hudson’s Bay Company
Contract Magazine - June 2018 - 93
Contract Magazine - June 2018 - 94
Contract Magazine - June 2018 - 95
Contract Magazine - June 2018 - 96
Contract Magazine - June 2018 - 97
Contract Magazine - June 2018 - 98
Contract Magazine - June 2018 - 99
Contract Magazine - June 2018 - Holder Construction
Contract Magazine - June 2018 - 101
Contract Magazine - June 2018 - 102
Contract Magazine - June 2018 - 103
Contract Magazine - June 2018 - 104
Contract Magazine - June 2018 - 105
Contract Magazine - June 2018 - 106
Contract Magazine - June 2018 - 107
Contract Magazine - June 2018 - Designers Select: Breakout Spaces
Contract Magazine - June 2018 - 109
Contract Magazine - June 2018 - Sources
Contract Magazine - June 2018 - 111
Contract Magazine - June 2018 - Backpage
Contract Magazine - June 2018 - Cover3
Contract Magazine - June 2018 - Cover4
https://www.nxtbook.com/nxtbooks/contract/202007
https://www.nxtbook.com/nxtbooks/contract/202006
https://www.nxtbook.com/nxtbooks/contract/20200405
https://www.nxtbook.com/nxtbooks/contract/20200203
https://www.nxtbook.com/nxtbooks/contract/202001
https://www.nxtbook.com/nxtbooks/contract/201912
https://www.nxtbook.com/nxtbooks/contract/201911
https://www.nxtbook.com/nxtbooks/contract/201910
https://www.nxtbook.com/nxtbooks/contract/womeninbusiness_2019
https://www.nxtbook.com/nxtbooks/contract/201909
https://www.nxtbook.com/nxtbooks/contract/201908
https://www.nxtbook.com/nxtbooks/contract/20190607
https://www.nxtbook.com/nxtbooks/contract/onpp-foresight_2019
https://www.nxtbook.com/nxtbooks/contract/201905
https://www.nxtbook.com/nxtbooks/contract/201904
https://www.nxtbook.com/nxtbooks/contract/201903
https://www.nxtbook.com/nxtbooks/contract/20190102
https://www.nxtbook.com/nxtbooks/contract/201812
https://www.nxtbook.com/nxtbooks/contract/womeninbusiness_2018
https://www.nxtbook.com/nxtbooks/contract/201811
https://www.nxtbook.com/nxtbooks/contract/201810
https://www.nxtbook.com/nxtbooks/contract/201809
https://www.nxtbook.com/nxtbooks/contract/20180708
https://www.nxtbook.com/nxtbooks/contract/201806
https://www.nxtbook.com/nxtbooks/contract/201805
https://www.nxtbook.com/nxtbooks/contract/201804
https://www.nxtbook.com/nxtbooks/contract/201803
https://www.nxtbook.com/nxtbooks/contract/20180102
https://www.nxtbook.com/nxtbooks/contract/201712
https://www.nxtbook.com/nxtbooks/contract/201711
https://www.nxtbook.com/nxtbooks/contract/201710
https://www.nxtbook.com/nxtbooks/contract/201709
https://www.nxtbook.com/nxtbooks/contract/2017neocon
https://www.nxtbook.com/nxtbooks/contract/20170708
https://www.nxtbook.com/nxtbooks/contract/201706
https://www.nxtbook.com/nxtbooks/contract/201705
https://www.nxtbook.com/nxtbooks/contract/201704
https://www.nxtbook.com/nxtbooks/contract/201703
https://www.nxtbook.com/nxtbooks/contract/20170102
https://www.nxtbook.com/nxtbooks/contract/201612
https://www.nxtbook.com/nxtbooks/contract/201611
https://www.nxtbook.com/nxtbooks/contract/201610
https://www.nxtbook.com/nxtbooks/contract/201609
https://www.nxtbook.com/nxtbooks/contract/2016neocon
https://www.nxtbook.com/nxtbooks/contract/201607
https://www.nxtbook.com/nxtbooks/contract/201606
https://www.nxtbook.com/nxtbooks/contract/201605
https://www.nxtbook.com/nxtbooks/contract/201604
https://www.nxtbook.com/nxtbooks/contract/201603
https://www.nxtbook.com/nxtbooks/contract/20160102
https://www.nxtbook.com/nxtbooks/contract/201512
https://www.nxtbook.com/nxtbooks/contract/201511
https://www.nxtbook.com/nxtbooks/contract/201510
https://www.nxtbook.com/nxtbooks/contract/201509
https://www.nxtbook.com/nxtbooks/contract/20150708
https://www.nxtbook.com/nxtbooks/contract/2015neocon
https://www.nxtbook.com/nxtbooks/contract/201506
https://www.nxtbook.com/nxtbooks/contract/201505
https://www.nxtbook.com/nxtbooks/contract/201504
https://www.nxtbook.com/nxtbooks/contract/201503
https://www.nxtbook.com/nxtbooks/contract/201501
https://www.nxtbook.com/nxtbooks/contract/201412
https://www.nxtbook.com/nxtbooks/contract/201411
https://www.nxtbook.com/nxtbooks/contract/201410
https://www.nxtbook.com/nxtbooks/contract/201409
https://www.nxtbook.com/nxtbooks/contract/2014neocon
https://www.nxtbook.com/nxtbooks/contract/20140708
https://www.nxtbook.com/nxtbooks/contract/201406
https://www.nxtbook.com/nxtbooks/contract/201405
https://www.nxtbook.com/nxtbooks/contract/201404
https://www.nxtbook.com/nxtbooks/contract/201403
https://www.nxtbook.com/nxtbooks/contract/iida_red2014
https://www.nxtbook.com/nxtbooks/contract/201401
https://www.nxtbook.com/nxtbooks/nielsen/contract_201312
https://www.nxtbook.com/nxtbooks/nielsen/contract_201311
https://www.nxtbook.com/nxtbooks/nielsen/contract_201310
https://www.nxtbook.com/nxtbooks/nielsen/contract_201310_v2
https://www.nxtbook.com/nxtbooks/nielsen/contract_201309
https://www.nxtbook.com/nxtbooks/nielsen/contract_20130708
https://www.nxtbook.com/nxtbooks/nielsen/contract_20130708_neocon_supplement
https://www.nxtbook.com/nxtbooks/nielsen/contract_201306
https://www.nxtbook.com/nxtbooks/nielsen/contract_201305
https://www.nxtbook.com/nxtbooks/nielsen/contract_201304
https://www.nxtbook.com/nxtbooks/nielsen/contract_201303
https://www.nxtbook.com/nxtbooks/nielsen/contract_20130102
https://www.nxtbook.com/nxtbooks/nielsen/contract_201212
https://www.nxtbook.com/nxtbooks/nielsen/contract_201211
https://www.nxtbook.com/nxtbooks/nielsen/contract_201210
https://www.nxtbook.com/nxtbooks/nielsen/contract_201209
https://www.nxtbook.com/nxtbooks/nielsen/contract_ncw_201208
https://www.nxtbook.com/nxtbooks/nielsen/contract_201208
https://www.nxtbook.com/nxtbooks/nielsen/contract_201206
https://www.nxtbook.com/nxtbooks/nielsen/contract_201205
https://www.nxtbook.com/nxtbooks/nielsen/contract_201204
https://www.nxtbook.com/nxtbooks/nielsen/contract_201203
https://www.nxtbook.com/nxtbooks/nielsen/contract_20120102
https://www.nxtbook.com/nxtbooks/nielsen/contract_20111112
https://www.nxtbook.com/nxtbooks/nielsen/contract_201110
https://www.nxtbook.com/nxtbooks/nielsen/contract_201109
https://www.nxtbook.com/nxtbooks/nielsen/contract_2011neoconwinners
https://www.nxtbook.com/nxtbooks/nielsen/contract_201108
https://www.nxtbook.com/nxtbooks/nielsen/contract_201106
https://www.nxtbook.com/nxtbooks/nielsen/contract_201105
https://www.nxtbook.com/nxtbooks/nielsen/contract_201104
https://www.nxtbook.com/nxtbooks/nielsen/contract_201103
https://www.nxtbook.com/nxtbooks/nielsen/contract_20110102
https://www.nxtbook.com/nxtbooks/nielsen/contract_20101112
https://www.nxtbook.com/nxtbooks/nielsen/contract_201010
https://www.nxtbook.com/nxtbooks/nielsen/contract_201009
https://www.nxtbook.com/nxtbooks/nielsen/contract_20100708
https://www.nxtbook.com/nxtbooks/nielsen/contract_201006
https://www.nxtbook.com/nxtbooks/nielsen/contract_201005
https://www.nxtbook.com/nxtbooks/nielsen/contract_201004
https://www.nxtbook.com/nxtbooks/nielsen/contract_201003
https://www.nxtbook.com/nxtbooks/nielsen/contract_20100102
https://www.nxtbook.com/nxtbooks/nielsen/contract_200911
https://www.nxtbook.com/nxtbooks/nielsen/contract_200909
https://www.nxtbook.com/nxtbooks/nielsen/contract_200910
https://www.nxtbook.com/nxtbooks/nielsen/contract_200908
https://www.nxtbook.com/nxtbooks/nielsen/contract_200907
https://www.nxtbook.com/nxtbooks/nielsen/contract_200906
https://www.nxtbook.com/nxtbooks/nielsen/contract_200905
https://www.nxtbook.com/nxtbooks/nielsen/contract_200904
https://www.nxtbook.com/nxtbooks/nielsen/contract_200903
https://www.nxtbook.com/nxtbooks/nielsen/contract_200902
https://www.nxtbook.com/nxtbooks/nielsen/contract_200901
https://www.nxtbookmedia.com