Contract Magazine - April 2019 - 51
NIKE HOUSE OF INNOVATION 000
Interior Designer Nike in-house design team
Where New York
What 68,000 square feet on six floors
Cost/sf Withheld at client's request
By Will Speros
Photography courtesy of Nike
Arguably the world's most prestigious commercial corridor, Fifth Avenue in New
York is lined with ornate storefronts evocative of refined retail legacies. However,
a challenge has been dealt to the uniformity of the neighborhood with an industrial,
concrete structure from Nike known as the House of Innovation 000. And just like
the most elite of athletes, the store does not simply observe-it performs.
Crafted by Nike's in-house design team, the House of Innovation 000
spans six floors of men's and women's apparel in addition to numerous stations
for individualizing products in perpetuity. A creative mecca for sneakerheads
and street fashion connoisseurs, the new retail behemoth also serves as a sleek
and dynamic embodiment of the Nike design vernacular. And with its iconoclastic
exterior, the store demonstrates a "huge opportunity for us at this scale to make
a first impression for the cost of innovation," says Andy Thaemert, who serves
as senior creative director of global store design for Nike. "We wanted to disrupt
the mainstream."
The House of Innovation 000 boasts enticing curb appeal with a facade
made to balance raw steel with carved and slumped glass that creates a ripple
effect in homage to the brand's iconic swoosh logo as well as the athletes it serves.
"Movement and lightweight speed, it's where the brand was started, founded,
it's where we are today, it's where we'll continue to go. This idea around lightweight
speed and motion will always be relevant to the brand," Thaemert says.
The arrival experience is enhanced with drama as visitors gaze upon the
entryway ceiling angled at 23.5 degrees-the exact angle of the Nike swoosh. Recycled
terrazzo stone flooring is speckled with color off-cuts sourced from the company's
Italian cleat factory for a dash of whimsy across the interior as well. The fluidity of
sport ignites the House of Innovation 000, where the "one floor, one world" concept
establishes a distinctive architectural experience on each level. Highlighted and
reinforced by the products, the narrative of each of the respective floors unfolds
through its own unique method of storytelling. Conceived as a "responsive flagship,"
contract
Contract Magazine - April 2019
Table of Contents for the Digital Edition of Contract Magazine - April 2019
Contract Magazine - April 2019
Contents
Editorial
Industry News
Show Director’s Letter
The List
Viewpoint
Designer You Should Know: Dorothée Meilichzon
Product Briefs
Emerging Hospitality Firms
Nike House of Innovation 000
Matrix: HD Preview
Matrix: ICFF Wallcoverings
Matrix: ICFF Furniture, Lighting, and Design
Matrix: ICFF Kitchen and Bath
Matrix: Tile Preview
Designers Select: Hospitality Solutions
Backpage: MoMA’s “Good Design”
Contract Magazine - April 2019 - Intro
Contract Magazine - April 2019 - Contract Magazine - April 2019
Contract Magazine - April 2019 - Cover2
Contract Magazine - April 2019 - 1
Contract Magazine - April 2019 - Contents
Contract Magazine - April 2019 - 3
Contract Magazine - April 2019 - 4
Contract Magazine - April 2019 - 5
Contract Magazine - April 2019 - 6
Contract Magazine - April 2019 - 7
Contract Magazine - April 2019 - Editorial
Contract Magazine - April 2019 - 9
Contract Magazine - April 2019 - 10
Contract Magazine - April 2019 - 11
Contract Magazine - April 2019 - Industry News
Contract Magazine - April 2019 - 13
Contract Magazine - April 2019 - 14
Contract Magazine - April 2019 - 15
Contract Magazine - April 2019 - Show Director’s Letter
Contract Magazine - April 2019 - 17
Contract Magazine - April 2019 - The List
Contract Magazine - April 2019 - 19
Contract Magazine - April 2019 - Viewpoint
Contract Magazine - April 2019 - 21
Contract Magazine - April 2019 - Designer You Should Know: Dorothée Meilichzon
Contract Magazine - April 2019 - 23
Contract Magazine - April 2019 - 24
Contract Magazine - April 2019 - 25
Contract Magazine - April 2019 - Product Briefs
Contract Magazine - April 2019 - 27
Contract Magazine - April 2019 - 28
Contract Magazine - April 2019 - 29
Contract Magazine - April 2019 - 30
Contract Magazine - April 2019 - 31
Contract Magazine - April 2019 - 32
Contract Magazine - April 2019 - 33
Contract Magazine - April 2019 - 34
Contract Magazine - April 2019 - Emerging Hospitality Firms
Contract Magazine - April 2019 - 36
Contract Magazine - April 2019 - 37
Contract Magazine - April 2019 - 38
Contract Magazine - April 2019 - 39
Contract Magazine - April 2019 - 40
Contract Magazine - April 2019 - 41
Contract Magazine - April 2019 - 42
Contract Magazine - April 2019 - 43
Contract Magazine - April 2019 - 44
Contract Magazine - April 2019 - 45
Contract Magazine - April 2019 - 46
Contract Magazine - April 2019 - 47
Contract Magazine - April 2019 - 48
Contract Magazine - April 2019 - 49
Contract Magazine - April 2019 - Nike House of Innovation 000
Contract Magazine - April 2019 - 51
Contract Magazine - April 2019 - 52
Contract Magazine - April 2019 - 53
Contract Magazine - April 2019 - Matrix: HD Preview
Contract Magazine - April 2019 - 55
Contract Magazine - April 2019 - 56
Contract Magazine - April 2019 - 57
Contract Magazine - April 2019 - Matrix: ICFF Wallcoverings
Contract Magazine - April 2019 - 59
Contract Magazine - April 2019 - Matrix: ICFF Furniture, Lighting, and Design
Contract Magazine - April 2019 - 61
Contract Magazine - April 2019 - 62
Contract Magazine - April 2019 - 63
Contract Magazine - April 2019 - Matrix: ICFF Kitchen and Bath
Contract Magazine - April 2019 - 65
Contract Magazine - April 2019 - 66
Contract Magazine - April 2019 - 67
Contract Magazine - April 2019 - Matrix: Tile Preview
Contract Magazine - April 2019 - 69
Contract Magazine - April 2019 - Designers Select: Hospitality Solutions
Contract Magazine - April 2019 - 71
Contract Magazine - April 2019 - Backpage: MoMA’s “Good Design”
Contract Magazine - April 2019 - Cover3
Contract Magazine - April 2019 - Cover4
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