Contract Magazine - June/July 2019 - 82
FEATURE
facility-a one-time Paper Mate pen factory-in Santa
Monica, a part of the Westside region of Los Angeles
that has come to be known as Silicon Beach as it's
a choice address for businesses in technology, media,
and entertainment. Pen Factory, as it is now called,
was a single 34-foot-high structure containing over
200,000 square feet. The Los Angeles office of SOM
had previously been tasked with transforming the
long-abandoned space into an open, casual, and
flexible work environment for innovative companies.
It inserted additional windows, skylights, and industrialscaled glass garage doors to bring in daylight and
fresh air. But the major move was the landscaped
courtyard, which was cut into the center of the facility,
splitting the building in two. Awesomeness took one
of those newly created "halves"-the eastern portion-
and hired the same architect to fit out 78,000-squarefeet on two levels for its new headquarters.
"They wanted to retain the industrial essence
of the factory, but also wanted it to be active and loud,"
recalls SOM associate director Carlos Madrid III, the
design lead for this project. In what he calls "a crazy,
but easy and amazing process," the whole thing
came together in just 10 months. The campus-like
environment is designed around a Main Street
that bisects both the upper and lower levels and
82
Bleacher seating was a perfect
fit inside these offices, which
also serve as a backdrop for
filming, particularly scenes
within a high school (above).
A cylindrical, veil-like curtain
marks the large circular pantry
for daily catered lunches
(opposite).
contractdesign.com
JU N E/JULY 2019
http://www.contractdesign.com
Contract Magazine - June/July 2019
Table of Contents for the Digital Edition of Contract Magazine - June/July 2019
Contract Magazine - June/July 2019
Contents
Editorial
Industry News
The List Summer Reading
Product Briefs HD Expo
Product Briefs GlobalShop
Viewpoint Cheryl Durst on the future of design
Designer You Should Know: Nicole Andreu
The Evolving Workplace
Awesomeness
Sapphire
Fresh
Rent the Runway
Measuring Up
The Next Frontier: Go Outside!
NeoCon Product Preview
Davis Celebrates 75 Years
Patcraft’s Deconstructed Felt
Brands You Should Know From ICFF
Standard Issue’s Stille
Matrix: Coverings
Designers Select
Backpage
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Contract Magazine - June/July 2019 - Contents
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Contract Magazine - June/July 2019 - Product Briefs GlobalShop
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Contract Magazine - June/July 2019 - Viewpoint Cheryl Durst on the future of design
Contract Magazine - June/July 2019 - 57
Contract Magazine - June/July 2019 - 58
Contract Magazine - June/July 2019 - 59
Contract Magazine - June/July 2019 - Designer You Should Know: Nicole Andreu
Contract Magazine - June/July 2019 - 61
Contract Magazine - June/July 2019 - 62
Contract Magazine - June/July 2019 - 63
Contract Magazine - June/July 2019 - 64
Contract Magazine - June/July 2019 - 65
Contract Magazine - June/July 2019 - The Evolving Workplace
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Contract Magazine - June/July 2019 - Awesomeness
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Contract Magazine - June/July 2019 - Sapphire
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Contract Magazine - June/July 2019 - Fresh
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Contract Magazine - June/July 2019 - Rent the Runway
Contract Magazine - June/July 2019 - 109
Contract Magazine - June/July 2019 - 110
Contract Magazine - June/July 2019 - 111
Contract Magazine - June/July 2019 - Measuring Up
Contract Magazine - June/July 2019 - 113
Contract Magazine - June/July 2019 - 114
Contract Magazine - June/July 2019 - 115
Contract Magazine - June/July 2019 - 116
Contract Magazine - June/July 2019 - 117
Contract Magazine - June/July 2019 - The Next Frontier: Go Outside!
Contract Magazine - June/July 2019 - 119
Contract Magazine - June/July 2019 - NeoCon Product Preview
Contract Magazine - June/July 2019 - 121
Contract Magazine - June/July 2019 - 122
Contract Magazine - June/July 2019 - 123
Contract Magazine - June/July 2019 - 124
Contract Magazine - June/July 2019 - 125
Contract Magazine - June/July 2019 - 126
Contract Magazine - June/July 2019 - 127
Contract Magazine - June/July 2019 - Davis Celebrates 75 Years
Contract Magazine - June/July 2019 - 129
Contract Magazine - June/July 2019 - Patcraft’s Deconstructed Felt
Contract Magazine - June/July 2019 - 131
Contract Magazine - June/July 2019 - 132
Contract Magazine - June/July 2019 - 133
Contract Magazine - June/July 2019 - Brands You Should Know From ICFF
Contract Magazine - June/July 2019 - 135
Contract Magazine - June/July 2019 - 136
Contract Magazine - June/July 2019 - 137
Contract Magazine - June/July 2019 - 138
Contract Magazine - June/July 2019 - 139
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Contract Magazine - June/July 2019 - Standard Issue’s Stille
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Contract Magazine - June/July 2019 - Matrix: Coverings
Contract Magazine - June/July 2019 - 147
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Contract Magazine - June/July 2019 - Designers Select
Contract Magazine - June/July 2019 - 151
Contract Magazine - June/July 2019 - Backpage
Contract Magazine - June/July 2019 - Cover3
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