FEATURE architects weren't anticipating was an eleventh-hour adjustment to comply with industry rules on working with school-age talent. "We had to add desks inside the green room to provide them with a place to do their homework," Madrid says. But mainly it's the collaborative spaces, especially the double height ones at each end of the building designed like living rooms, that bring the project to life. "You always question how much those spaces actually get used," Madrid admits. "But that generation really thrives on that hotel lobby, cafe atmosphere. It's really rewarding to see the space used as planned." The independent media company occupied the space for approximately 10 months, when it was acquired by media giant Viacom and moved to a new space in Hollywood. While Awesomeness was an early adapter of the workspace where content creation happens anywhere and at any time, more media savvy businesses and designers will likely grapple with designing spaces through the Gen Z filter of always being "on" as part of their company's brand strategy and experience. c 88 contractdesign.com JU N E/JULY 2019http://www.contractdesign.com