Contract Magazine - September 2019 - 20

contract ready

PRODUCT FOCUS

Design Within Reach Contract further expands its offerings
for the A+D market through new product launches, showroom openings,
and a website relaunch.

The Emmy Sofa Collection,
launching this month, is
designed by Brooklyn-based
Egg Collective for Design
Within Reach. The company-
founded by designers
Stephanie Beamer, Crystal Ellis,
and Hillary Petrie-creates
heirloom-quality furniture
through their combined
skills of architecture, art, and
woodworking. Emmy is both
tailored and relaxed, adding
fluidity to the form when seen
from different angles.
Designed by Elin Rahnberg
and Martin Berling for Swedish
company Fogia, the Bond
Shelving System is a flexible
solution that combines style
and functionality. The modular
shelving system requires no
tools for assembly and offers
a virtually limitless scope for
arrangement, allowing it to
adopt to constraints within
any space. Comprised of only
three parts, the system can
be constructed in minutes.

When Rob Forbes founded Design Within Reach (DWR) in 1998,
it was based on the principle of making iconic designs available
direct-to-consumer: He felt that the works of designers he
appreciated-such as the Eameses, Le Corbusier, and Eero
Saarinen-were "out of reach" for everyday people shopping
retail, as the common practice was to hire a design professional
who would scour trade-only showrooms and source the pieces.
But in recent years, DWR has been paying special attention to its
contract market.
The well-established furniture resource has been hard at
work updating, building, and refining its one-stop-shop experience
for professionals in many ways. With increasingly blurred lines
between residential and commercial design, the company has been
focusing on making sure that designers have access to not only the
well-crafted classics but also newer pieces for their contract
The Nora Lounge Chair and
projects. In just the last three years, DWR has brought on brands
Ottoman, also launching this
Fogia, HAY, and Hjelle exclusively-all of which offer a range of
month, is designed by Norm
high-end contract-grade furniture. (Pieces in this month's product
Architects for Design Within
Reach. Founders Jonas
launch, including the Emmy Sofa Collection and the Nora Lounge
Bjerre-Poulsen, an expert
Chair, are also contract-grade but available for consumers.)
on shape and tactility, and
"We are continuing to build exclusive vendor relationships and
Kasper Rønn, an authority in
technology and inventions,
have opened new showrooms in Boston and Dallas for the A+D
combine their crafts to create
community," says DWR Contract regional vice president Dow O'Neal.
timeless Scandinavian fur"On
the horizon, vendors and clients may look forward to a best-in-class
niture and architecture. The
Nora Lounge Chair features a
experience online with the relaunch of dwrcontract.com."
sculptural grooved seatback
that embraces the sitter.

20

-MEGHAN DWYER

contractdesign.com

SEPTEMBER 2019
http://www.dwrcontract.com http://www.contractdesign.com
Contract Magazine - September 2019

Table of Contents for the Digital Edition of Contract Magazine - September 2019
