Contract Magazine - September 2019 - 88

color journey
INSTALLATION

At NeoCon 2019, Andreu
World displayed 12 different
boards (left) demonstrating
their most recent publication
"Stories: Mediterraneanism
in Color" through materials
offered by the brand. Each
board featured its own
color tone, inspired by the
landscape, customs, and
handmade items that make
up the essence of the "Mare
Nostrom"-which is Latin for
Mediterranean Sea.

In the company's newest publication, Andreu World invites readers
on a trip across the Mediterranean by way of 12 color tones.
For Andreu World's fourth publication "Stories:
Mediterraneanism in Color," the company-known for
its thoughtful attention to detail and woodworking
craftsmanship-reflects on the influence of its
Mediterranean roots on its character. By going one
step beyond its products and looking to the culture,
architecture, and design through which Andreu World
identifies itself, the publication provides an
unconventional and thought-provoking examination of
the geographical contexts of Mediterranean culture,
and how that culture informs design.
Created by the hand of Giulio Ridolfo-one of
the world's most renowned experts in the selection of
finishes, materials, textures, and colors-the
publication illustrates a selection of 12 color families
representing the essence of "Mediterraneanism." The
story takes readers on an extensive chromatic journey
through each tone-White, Yellow, Red, Orange, Sand,
Green, Blue, Black, Non-Black, Earth, Stone, and
Wood-which is reflective in the designs, finishes, and
materials that Andreu World offers architects and
designers on a daily basis.
The shades are a true reflection of the diverse
countries and cultures that surround the
Mediterranean Sea. The whites transport readers to
the hillside villages of Greece, the flapping sails of a
sailboat, a blank canvas, or a clean linen shirt. The
yellows give readers energy like the sun-reminiscent
of a basket full of lemons or a Moroccan curry. The
88

Earth tones are diverse and are used in large
quantities-featuring a broad range of shades. Some
hold more yellow, pink, or rust, but all are
characteristic to Mediterranean life and can be seen in
things like cinnamon, nut, brick, and terracotta. They
are characteristically dry, matte, and light-absorbing,
allowing the Earth shades to work well with powerful
colors like white or blue.
All 12 shades are ever-present across the
Mediterranean, whether it be in the foods and beaches,
or linked to manual activity-such as cooking or
painting a house-or simply the passionate,
experimental way of life that define these regions. And
of course, light and texture play critical roles in the
appearance of each shade, resulting in no absolute
color but, rather, a range.
"There are other cultures and geographical
contexts where Andreu World is also present, but this
is our natural and original environment," says Andreu
World CEO, Jesús Llinares. "Our Mediterraneanism
and its influence is appreciated in everything we do. It
defines our character and is part of our values. We are
Mediterranean and we like to say that quality is not
incompatible with warmth, that technology can go
hand-in-hand with craftsmanship, and that the joy of
living can also be very productive." -MEGHAN DWYER

contractdesign.com

SEPTEMBER 2019
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Contract Magazine - September 2019

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