Automotive News - October 16, 2017 - Supplement - S39
OCTOBER 16, 2017 | 39
ESCONDIDO
continued from previous page
to come back when their lease is up or they
need regular service.
"When they do happen to be in their cycle or
buying or leasing their next car, they know us.
They feel relaxed and comfortable here, and
they've walked past that red Lexus four times
when they've come to get their hair done or
whatever, and they think of us," Davis said.
"We've had some great, intentional cross-promotional programs that help to keep people
here and to enjoy the different tenants and the
amenities that are here."
Lexus Escondido, owned by Judy JonesCone, sells about 200 new and used vehicles
combined per month, with an approximately
even split, according to Davis.
Jazz series
Davis said the commitment to altering the idea
of what a dealership can be is best represented by
the company's upcoming concert series, scheduled over four dates
through August in an outdoor space overlooking
Escondido and featuring
jazz artists such as Acoustic Alchemy and Jane
Monheit. Davis said the
concerts could attract
customers who might be
willing to buy a Lexus
"People are
from the dealership -
really kind of and the dealership won't
pass up an opportunity
amazed that
to showcase its inventopeople get
ry.
married at
"We always incorpowhat they
rate cars into what we
perceive to be do," Davis said. "We may
put the new [Lexus] LC
just a car
up there, which has been
dealership,
such a fun car for people
but we see it
to experience. And you
as an area of
have the sun setting and
opportunity."
a beautiful view. You
have great music and
Drew Davis,
food and wine."
general manager,
In addition to conthe Centre
certs, birthday parties
and meetings, the Centre hosts "a handful" of weddings, Davis said.
But with a new wedding planning center where
couples can work with consultants, he hopes
weddings will soon become a regular occurrence there.
"People are really kind of amazed that people
get married at what they perceive to be just a car
dealership, but we see it as an area of opportunity," Davis said. "It's certainly a unique setting and
venue, but those spaces are beautiful and we have
a team that does a great job." a
"
Lexus Escondido, top, is the focal point of the Centre, which was built in 2009.
Below, the store sells about 200 vehicles per month, about evenly split between
new and used. At bottom, sweeping windows front the upscale restaurant.
"
Table of Contents for the Digital Edition of Automotive News - October 16, 2017 - Supplement
Automotive News - October 16, 2017 - Supplement - Intro
Automotive News - October 16, 2017 - Supplement - S1
Automotive News - October 16, 2017 - Supplement - S2
Automotive News - October 16, 2017 - Supplement - S3
Automotive News - October 16, 2017 - Supplement - S4
Automotive News - October 16, 2017 - Supplement - S5
Automotive News - October 16, 2017 - Supplement - S6
Automotive News - October 16, 2017 - Supplement - S7
Automotive News - October 16, 2017 - Supplement - S8
Automotive News - October 16, 2017 - Supplement - S9
Automotive News - October 16, 2017 - Supplement - S10
Automotive News - October 16, 2017 - Supplement - S11
Automotive News - October 16, 2017 - Supplement - S12
Automotive News - October 16, 2017 - Supplement - S13
Automotive News - October 16, 2017 - Supplement - S14
Automotive News - October 16, 2017 - Supplement - S15
Automotive News - October 16, 2017 - Supplement - S16
Automotive News - October 16, 2017 - Supplement - S17
Automotive News - October 16, 2017 - Supplement - S18
Automotive News - October 16, 2017 - Supplement - S19
Automotive News - October 16, 2017 - Supplement - S20
Automotive News - October 16, 2017 - Supplement - S21
Automotive News - October 16, 2017 - Supplement - S22
Automotive News - October 16, 2017 - Supplement - S23
Automotive News - October 16, 2017 - Supplement - S24
Automotive News - October 16, 2017 - Supplement - S25
Automotive News - October 16, 2017 - Supplement - S26
Automotive News - October 16, 2017 - Supplement - S27
Automotive News - October 16, 2017 - Supplement - S28
Automotive News - October 16, 2017 - Supplement - S29
Automotive News - October 16, 2017 - Supplement - S30
Automotive News - October 16, 2017 - Supplement - S31
Automotive News - October 16, 2017 - Supplement - S32
Automotive News - October 16, 2017 - Supplement - S33
Automotive News - October 16, 2017 - Supplement - S34
Automotive News - October 16, 2017 - Supplement - S35
Automotive News - October 16, 2017 - Supplement - S36
Automotive News - October 16, 2017 - Supplement - S37
Automotive News - October 16, 2017 - Supplement - S38
Automotive News - October 16, 2017 - Supplement - S39
Automotive News - October 16, 2017 - Supplement - S40
Automotive News - October 16, 2017 - Supplement - S41
Automotive News - October 16, 2017 - Supplement - S42
Automotive News - October 16, 2017 - Supplement - S43
Automotive News - October 16, 2017 - Supplement - S44
Automotive News - October 16, 2017 - Supplement - S45
Automotive News - October 16, 2017 - Supplement - S46
Automotive News - October 16, 2017 - Supplement - S47
Automotive News - October 16, 2017 - Supplement - S48
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