DO IT RIGHT: Managing your diGital brand These days, many customers will first "meet" your dealership online. But that doesn't just mean your website or even an automaker site. Fifty-six percent of car buyers said they started their online search at third-party websites, and 18 percent started on search engines such as Google, according to the 2018 Car Buyer Journey study. Prospective customers can interact with a dealership's digital brand everywhere from social media sites to search ads to ratings and reviews-and it's up to the dealership to look good and consistent in all those online locations. We asked marketing experts to each offer one key thing a dealership needs to do to stay on top of its digital brand. Building your dealership's brand means more than presenting a beautiful showroom experience. It's ensuring that your dealership looks great online as well. Help your digital brand be the best it can be with these tips from industry experts. Caleb -Al ly Brand Building 101: a Crash Course from the Experts FOR MORE ON DOING IT RIGHT, VISIT AutoNews.com/allydoitright Sinc e 2015http://www.AutoNews.com/allydoitright