Automotive News - August 10, 2020 - 16

16 * AUGUST 10, 2020
U.S. light-vehicle sales by nameplate, July & 7 mos.

Vehicles are domestic unless noted.

Table reflects U.S. sales for those manufacturers that continue to report monthly

Mazda said July was the
best month ever for sales
of its CX-30 crossover.

SALES

Crossovers boost
Hyundai, Mazda
continued from Page 4

percent gain over last year.
In the first seven months of the
year, Hyundai's sales are down 15
percent, much of it a result of the
drastic reduction in fleet sales to
rental companies.
Parker said Hyundai will continue
to apply its aggressive retail strategy
for the rest of the year. The brand's
retail market share has risen by 0.7
percentage point to 4.7 percent, the
largest gain among any brand year to
date, Hyundai said.
"We're adapting to this as the new
reality and we're just fighting our
way through it," Parker said.
Although Hyundai was quick to
ratchet up incentives on some models in response to the market downturn, the overall incentive spend is
actually down year over year.
Part of that comes from a better
mix of crossovers such as the Palisade, which has been in high demand since launch and doesn't require big discounts.

New focus
Mazda's gains have also come from
its renewed focus on crossovers and
promotions that more closely match
those of bigger automakers, including 0 percent financing for 60 months
and no payments for 90 days.
The new CX-30 crossover that went
on sale in November was good for
20,743 sales in the first seven months
of this year. That helped compensate
for plummeting deliveries of the
Mazda3 and Mazda6 passenger cars
and the aging CX-3 subcompact
crossover.
For the broader January-July peri-

BUICK

GX could surpass
Encore in sales
continued from Page 4

LaFontaine Cadillac-Buick-GMC of
Highland, LaFontaine Buick-GMC of
Ann Arbor and LaFontaine BuickGMC of Lansing.
Simmons anticipates that the mix
between the Encore GX and Encore
will soon be 60 percent-40 percent.
Much of the interest in the GX
starts in the showroom, often when
shoppers are looking at the Encore,
said Ryan LaFontaine, COO of the
dealership group. "That GX has a
great look to it. There are a lot of people that are attracted to that vehicle,
especially a youthful buyer, someone
who's 25 to 40 that really wants to
step it up but is also trying to hit a
price point. The Encore hooks them
in, then they see [the GX] and fall in
love with it as well," LaFontaine said.

od, Mazda's sales are down just 5.5
percent to 152,954.
"Our marketing plans were interrupted by COVID-19, yet CX-30 is
still seeing success," Jeff Guyton,
president of Mazda North American
Operations told Automotive News.
"In fact, July was our best month ever," he said of the CX-30's results.
Another focus has been the threerow CX-9 crossover, a vehicle loved by
the automotive media but mostly ignored by consumers in one of the industry's hottest segments. But CX-9
sales are now up 13 percent in the first
seven months of the year, to 15,786.
"We've been focused on building
the brand, and the success of CX-9
the last few months is a part of those
results," Guyton said. "Over the last
year, we have made several product
enhancements, including captain's
chairs, hands-free power liftgate and
9-inch full-color touch-screen display. That has helped its growth."
Looking forward, Mazda is quickly
transforming its dealerships through
a facility upgrade program. It also
launched a new finance captive,
Mazda Financial Service, this year
through a partnership with Toyota
Financial Services. The brand also is
pushing sales of certified pre-owned
vehicles, which saw a 25 percent
sales increase in July, nearing a record.
Also helping Mazda's retail performance, Guyton said, is its new ad
campaign - "Rediscover the Road"
- which promotes a family drive as
a responsible alternative to staying
indoors.
"Our approach is to help people
safely navigate this new normal in a
positive, uplifting way, and our sales
performance in recent months helps
validate this approach," he said. "In
this era of uncertainty, we can all relate to relate to the notion of taking a
break and hitting the road." m
The GX offers more features and a
wider interior. The Encore meets the
basic requirements and price point
buyers in that age bracket are looking for, but many are willing to spend
more money on the GX to get the extra content, Simmons said.
Applying the Encore name to the
GX is an effective strategy, he added.
Most buyers are familiar with Encore. The aesthetic and technology,
combined with a recognizable
name, attracts a demographic much
younger than the average Buick customer, Simmons said.
For now, Buick expects the Encore
and GX to coexist, Peterson said. The
Encore will remain the lowest-priced
Buick for customers considering the
brand.
Still, he said, Buick sees Encore
sales "sliding down."
The GX continued to trail the Encore in total U.S. sales during the first
half of the year, but in June, Peterson
said, the GX became No. 1 for the
brand. c

ILX ...................................
NSX..................................
RL/RLX (I) .......................
TLX ..................................
Acura car (D) ...............
Acura car (I) ................
Total Acura car .............
MDX.................................
RDX .................................
Total Acura truck ...........
Acura (D) ....................
Acura (I) .....................
Total Acura ..................
Accord (D) ......................
Accord (I)........................
Total Accord.....................
Civic (D)..........................
Civic (I) ...........................
Total Civic ........................
Clarity (I)..........................
CR-Z (I)............................
Fit (D)..............................
Fit (I)...............................
Total Fit ............................
Insight (D) ......................
Insight (I)........................
Total Insight .....................
Honda car (D) ..............
Honda car (I) ...............
Total Honda car.............
CR-V (D) .........................
CR-V (I) ..........................
Total CR-V........................
HR-V ................................
Odyssey ...........................
Passport ..........................
Pilot .................................
Ridgeline..........................
Honda truck (D) ............
Honda truck (I) .............
Total Honda truck ..........
Honda (D) ...................
Honda (I) ....................
Total Honda .................
American Honda car .......
American Honda truck.....
American Honda (D) .......
American Honda (I) ........
AMERICAN HONDA .........
G70 (I) .............................
G80 (I) .............................
G90 (I) .............................
Total Genesis car (I) .......
Accent (I).........................
Elantra..............................
Ioniq (I)............................
Sonata..............................
Veloster (I).......................
Hyundai car (D) ............
Hyundai car (I) .............
Total Hyundai car ..........
Kona (I)............................
Nexo (I)............................
Palisade (I).......................
Santa Fe...........................
Tucson (I) ........................
Venue (I)..........................
Hyundai truck (D)..........
Hyundai truck (I)...........
Total Hyundai truck ........
Hyundai (D) .................
Hyundai (I) ..................
Total Hyundai ...............
Hyundai Motor America car
Hyundai Motor America truck
Hyundai Motor America (D)
Hyundai Motor America (I)
Hyundai Motor America ...
Cadenza (I).......................
Forte (I)............................
K5 ....................................
K900 (I) ...........................
Optima .............................
Rio (I) ..............................
Soul (I).............................
Stinger (I) ........................
Kia car (D) ..................
Kia car (I) ...................
Total Kia car ................
Niro (I) .............................
Sedona (I)........................
Seltos (I)..........................
Sorento............................
Sportage (I) .....................
Telluride ...........................
Kia truck (D) ................
Kia truck (I) .................
Total Kia truck ..............
Kia Motors America (D) ...
Kia Motors America (I) ....
Kia Motors America .......
Hyundai-Kia car ............
Hyundai-Kia truck ..........
Hyundai-Kia (D) ............
Hyundai-Kia (I) .............
HYUNDAI-KIA ................
Mazda3 (I) .......................
Mazda6 (I) .......................
MX-5 Miata (I) .................
Total Mazda car (I) .........

July
2020

July
2019

7 mos.
2020

7 mos.
2019

1,230
15
134
1,886
3,131
134
3,265
4,494
5,317
9,811
12,942
134
13,076
17,221
0
17,221
21,109
4,079
25,188
213
0
3,571
0
3,571
1,922
0
1,922
43,823
4,292
48,115
30,458
15
30,473
8,402
7,286
3,291
12,036
2,771
64,244
15
64,259
108,067
4,307
112,374
51,380
74,070
121,009
4,441
125,450
883
242
132
1,257
1,538
9,283
1,826
6,834
861
16,117
4,225
20,342
7,077
16
8,404
9,296
10,922
1,620
9,296
28,039
37,335
25,413
32,264
57,677
21,599
37,335
25,413
33,521
58,934
100
7,410
1,268
25
4,949
2,056
7,622
1,427
6,217
18,640
24,857
1,307
1,036
4,504
8,008
7,945
4,822
12,830
14,792
27,622
19,047
33,432
52,479
46,456
64,957
44,460
66,953
111,413
3,231
1,199
696
5,126

1,224
10
42
1,761
2,995
42
3,037
4,788
4,934
9,722
12,717
42
12,759
24,143
1
24,144
21,923
7,244
29,167
852
0
3,375
3
3,378
2,218
0
2,218
51,659
8,100
59,759
31,822
1,834
33,656
7,877
9,111
3,511
11,874
2,749
66,944
1,834
68,778
118,603
9,934
128,537
62,796
78,500
131,320
9,976
141,296
905
520
161
1,586
1,830
11,579
2,891
6,976
929
18,555
5,650
24,205
6,377
21
4,464
9,644
12,629
0
9,644
23,491
33,135
28,199
29,141
57,340
25,791
33,135
28,199
30,727
58,926
75
9,172
0
31
8,732
2,266
7,358
1,092
8,732
19,994
28,726
1,935
1,356
0
8,256
8,573
4,559
12,815
11,864
24,679
21,547
31,858
53,405
54,517
57,814
49,746
62,585
112,331
3,651
1,483
1,109
6,243

6,625
70
536
11,300
17,995
536
18,531
22,468
28,067
50,535
68,530
536
69,066
105,971
4
105,975
118,076
34,970
153,046
1,993
1
17,455
3
17,458
8,886
0
8,886
250,388
36,971
287,359
168,741
630
169,371
45,297
43,203
19,314
66,851
17,276
360,682
630
361,312
611,070
37,601
648,671
305,890
411,847
679,600
38,137
717,737
5,275
2,243
1,279
8,797
9,832
57,733
7,264
37,123
5,148
94,856
22,244
117,100
37,844
92
44,859
52,725
68,863
8,791
52,725
160,449
213,174
147,581
182,693
330,274
125,897
213,174
147,581
191,490
339,071
770
46,854
1,268
150
43,774
13,803
41,663
7,778
45,042
111,018
156,060
9,559
8,050
18,582
45,804
47,563
30,198
76,002
83,754
159,756
121,044
194,772
315,816
281,957
372,930
268,625
386,262
654,887
19,459
9,284
5,016
33,759

8,180
161
715
14,933
23,274
715
23,989
27,422
35,115
62,537
85,811
715
86,526
153,575
4
153,579
135,866
62,473
198,339
7,897
2
20,528
6
20,534
14,765
1
14,766
324,734
70,383
395,117
193,388
17,212
210,600
53,056
56,611
18,051
80,326
18,004
419,436
17,212
436,648
744,170
87,595
831,765
419,106
499,185
829,981
88,310
918,291
6,620
3,873
1,100
11,593
16,736
96,550
10,490
54,108
8,533
150,658
35,759
186,417
43,466
140
4,847
77,215
78,583
0
77,215
127,036
204,251
227,873
162,795
390,668
198,010
204,251
227,873
174,388
402,261
838
57,585
0
240
59,201
14,712
62,941
8,013
59,201
144,329
203,530
13,877
9,134
0
55,274
48,648
27,786
83,060
71,659
154,719
142,261
215,988
358,249
401,540
358,970
370,134
390,376
760,510
32,174
14,558
5,023
51,755

July
2020

CX-3 (I)............................
CX-30...............................
CX-5 (I)............................
CX-9 (I)............................
Mazda truck (D)............
Mazda truck (I).............
Total Mazda truck ..........
Mazda N.A. (D) .............
Mazda N.A. (I) ..............
MAZDA N.A. .................
BRZ (I) .............................
Impreza (D).....................
Impreza (I)......................
Total Impreza ...................
Legacy .............................
WRX (I)............................
Subaru car (D) .............
Subaru car (I) ..............
Total Subaru car ............
Ascent..............................
Crosstrek (I).....................
Forester (I).......................
Outback............................
Subaru truck (D) ...........
Subaru truck (I) ............
Total Subaru truck..........
Subaru of America (D) ....
Subaru of America (I) .....
SUBARU OF AMERICA .....
ES (D) .............................
ES (I) ..............................
Total ES............................
GS (I) ...............................
IS (I) ................................
LC (I) ...............................
LFA (I)..............................
LS (I) ...............................
RC (I) ...............................
Lexus car (D)...............
Lexus car (I) ................
Total Lexus car .............
GX (I) ...............................
LX (I) ...............................
NX (I) ...............................
RX (D).............................
RX (I) ..............................
Total RX ...........................
UX (I) ...............................
Lexus truck (D) ............
Lexus truck (I) .............
Total Lexus truck ...........
Lexus (D) ....................
Lexus (I) .....................
Total Lexus ..................
86 (Incl. FR-S) (I) ............
Avalon..............................
Camry (D).......................
Camry (I) ........................
Total Camry......................
Corolla (D) ......................
Corolla/IM (I) ..................
Total Corolla.....................
Mirai (I)............................
Prius (I) ...........................
Supra (I) ..........................
Venza ...............................
Yaris (D)..........................
Yaris Liftback (I) .............
Total Yaris ........................
Toyota car (D) ..............
Toyota car (I) ...............
Total Toyota car ............
4Runner (I) ......................
C-HR (I) ...........................
FJ Cruiser (I)....................
Highlander (D) ................
Highlander (I) .................
Total Highlander...............
Land Cruiser (I) ...............
RAV4 (D).........................
RAV4 (I)..........................
Total RAV4 .......................
Sequoia............................
Sienna..............................
Tacoma ............................
Tundra..............................
Toyota truck (D) ............
Toyota truck (I) .............
Total Toyota truck ..........
Toyota (D) ...................
Toyota (I) ....................
Total Toyota .................
Toyota Motor N.A. car .....
Toyota Motor N.A. truck ...
Toyota Motor N.A. (D) .....
Toyota Motor N.A. (I) ......
TOYOTA MOTOR N.A. ......
60 series (I) .....................
90 series (I) .....................
Total Volvo car (I) ..........
XC40 (I) ...........................
XC60 (I) ...........................
XC90 (I) ...........................
Total Volvo truck (I) ........
VOLVO CAR USA ............

959
3,787
11,878
2,335
3,787
15,172
18,959
3,787
20,298
24,085
266
4,259
0
4,259
2,629
1,845
6,888
2,111
8,999
6,075
8,913
15,313
12,158
18,233
24,226
42,459
25,121
26,337
51,458
3,839
29
3,868
269
886
89
0
255
341
3,839
1,869
5,708
2,167
317
4,726
7,657
1,143
8,800
1,722
7,657
10,075
17,732
11,496
11,944
23,440
231
1,762
22,791
1
22,792
9,273
8,291
17,564
27
4,391
515
0
507
2
509
34,333
13,458
47,791
9,310
3,677
0
18,128
0
18,128
209
26,955
9,368
36,323
666
3,462
17,412
9,066
75,689
22,564
98,253
110,022
36,022
146,044
53,499
115,985
121,518
47,966
169,484
1,546
332
1,878
2,216
2,637
2,966
7,819
9,697

July
2019

7 mos.
2020

7 mos.
2019

1,523
5,716
8,307
0
20,743
0
13,391
76,950
87,778
2,135
15,786
14,007
0
20,743
0
17,049
98,452 110,092
17,049
119,195 110,092
0
20,743
0
23,292
132,211 161,847
23,292
152,954 161,847
167
1,228
1,707
6,225
22,879
35,912
0
0
1
6,225
22,879
35,913
3,244
14,530
20,670
1,732
12,178
14,106
9,469
37,409
56,582
1,899
13,406
15,814
11,368
50,815
72,396
7,296
37,472
47,404
12,283
54,645
70,742
14,731
101,173 100,950
18,428
74,467 112,139
25,724
111,939 159,543
27,014
155,818 171,692
52,738
267,757 331,235
35,193
149,348 216,125
28,913
169,224 187,506
64,106
318,572 403,631
4,564
20,629
23,900
396
248
5,040
4,960
20,877
28,940
305
1,572
2,035
1,331
5,978
9,693
96
504
764
0
2
3
396
1,681
3,093
437
1,878
2,546
4,564
20,629
23,900
2,961
11,863
23,174
7,525
32,492
47,074
2,094
13,483
13,065
333
2,131
2,642
4,423
27,451
31,299
7,934
39,486
47,814
1,313
6,127
9,494
9,247
45,613
57,308
1,403
9,071
9,372
7,934
39,486
47,814
9,566
58,263
65,872
17,500
97,749 113,686
12,498
60,115
71,714
12,527
70,126
89,046
25,025
130,241 160,760
300
1,580
1,961
2,705
9,325
17,562
27,113
148,685 202,590
21
6
552
27,134
148,691 203,142
8,740
62,479 101,615
21,895
64,686
81,888
30,635
127,165 183,503
126
236
1,089
6,592
24,874
35,833
320
2,809
320
0
0
2
1,351
4,215
17,684
19
23
343
1,370
4,238
18,027
39,909
224,704 339,453
29,273
94,214 121,986
69,182
318,918 461,439
10,087
66,738
72,960
3,591
25,101
29,402
0
0
1
22,328
97,199 133,510
0
0
1
22,328
97,199 133,511
249
1,459
1,877
25,189
148,401 116,134
14,456
71,282 124,121
39,645
219,683 240,255
1,041
3,194
5,605
6,552
20,670
47,635
20,416
122,111 142,282
11,088
57,946
65,585
86,614
449,521 510,751
28,383
164,580 228,362
114,997
614,101 739,113
126,523
674,225 850,204
57,656
258,794 350,348
184,179
933,019 1,200,552
76,707
351,410 508,513
132,497
711,850 852,799
139,021
734,340 921,918
70,183
328,920 439,394
209,204 1,063,260 1,361,312
1,309
8,284
10,283
212
1,218
2,204
1,521
9,502
12,487
2,072
11,736
10,625
2,426
14,849
16,992
2,776
16,865
18,811
7,274
43,450
46,428
8,795
52,952
58,915

Note: (D) = produced in North America; (I) = imported to U.S.
Source: Automotive News Data Center
Automotive News - August 10, 2020

Table of Contents for the Digital Edition of Automotive News - August 10, 2020
