Automotive News - October 25, 2021 - S11

OctOber 25, 2021 | 11
Simkins: Rapid Recon " connects the entire
dealership. Everybody gets a notification
along the way as to where the car is. "
Utah, Ohio and northern Kentucky. It sold
21,786 new and 25,704 used vehicles in 2019.
Meeting demand
In fall 2019, Performance Ford-Lincoln
Service Director Denim
Simkins checks on a
used vehicle being
reconditioned by
Steve Withers, right.
made it a priority to increase used-vehicle
sales. Simkins said he evaluated several software
packages aimed at helping dealers boost
used-car sales. He chose Rapid Recon after
consulting with other Performance Automotive
stores that were using the software.
" The kicker was that it is really simple to use,
and they have some implementation managers
who came in and established a baseline
and what are the best practices, " he said. Jim
Leman, Rapid Recon's director of communications,
says about 2,400 franchised new-vehicle
dealerships use the company's software
and pay an average of $549 a month.
About three months in, Performance started
notching its first used-vehicle sales increases
attributable to Rapid Recon. Not long after
that COVID-19 hit, and the used-car market
became extremely hot when new-vehicle inventories
began to thin out. Rapid Recon
helped Performance meet demand for used
cars as a growing number of customers
shopped online for specific vehicles.
" The days of showing up at a dealership or
fall through the cracks whether you think so or
not. Rapid Recon does not allow that to happen. "
Performance
Ford-Lincoln is part of the
Performance Automotive Network, a family-owned
group that ranked No. 38 on the
2019 Automotive News list of the top 150 dealership
groups based in the U.S., with stores in
used-car lot and just kind of ... finding something
are over, " Simkins said. " I think a majority
of customers are looking at specific price ranges
and for specific types of vehicles. Getting cars
pictured and online is what is selling cars. " a

Automotive News - October 25, 2021

Table of Contents for the Digital Edition of Automotive News - October 25, 2021

Automotive News - October 25, 2021 - S1
Automotive News - October 25, 2021 - S2
Automotive News - October 25, 2021 - S3
Automotive News - October 25, 2021 - S4
Automotive News - October 25, 2021 - S5
Automotive News - October 25, 2021 - S6
Automotive News - October 25, 2021 - S7
Automotive News - October 25, 2021 - S8
Automotive News - October 25, 2021 - S9
Automotive News - October 25, 2021 - S10
Automotive News - October 25, 2021 - S11
Automotive News - October 25, 2021 - S12
Automotive News - October 25, 2021 - S13
Automotive News - October 25, 2021 - S14
Automotive News - October 25, 2021 - S15
Automotive News - October 25, 2021 - S16
Automotive News - October 25, 2021 - S17
Automotive News - October 25, 2021 - S18
Automotive News - October 25, 2021 - S19
Automotive News - October 25, 2021 - S20
Automotive News - October 25, 2021 - S21
Automotive News - October 25, 2021 - S22
Automotive News - October 25, 2021 - S23
Automotive News - October 25, 2021 - S24
Automotive News - October 25, 2021 - S25
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Automotive News - October 25, 2021 - S27
Automotive News - October 25, 2021 - S28
Automotive News - October 25, 2021 - S29
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Automotive News - October 25, 2021 - S31
Automotive News - October 25, 2021 - S32
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