ai161712366554_DDC21-0150_Brand_Campaign_Auto-News-Print-Ad_10-5x8-38_v6.pdf 1 3/30/21 Connected TV ad retargeted from website vehicle search. Test drive scheduled this Thursday. 11:01 AM Trade focused offer emailed after 2 visits to KBB.com. Traded in for a new SUV. Personalized vehicle upgrade message seen on Display ad. Appointment scheduled 14 minutes later. Flagged in CRM as likely to buy in next 30 days. Vehicle purchased 11 days later. C BUYE R M Y BUYE R CM MY REPE AT CUSTOME R CY FIRST TIME CUSTOM ER CMY K Powering Consumer Experiences from Anywhere TO SELL EVERYWHERE YOUR CUSTOMERS WANT TO SHOP, YOU NEED A PARTNER THAT CAN TURN DATA INTO DIGITAL MARKETING THAT ACTUALLY WORKS. Top 150 Dealership Groups-2021-FINAL.indd 12 3/30/21 3:53 PMhttp://dealer.com http://www.KBB.com